3rd Wave of Inspiration
Since 2003
Russian Airlines S7 concrete the title of most creative local advertisers. After successful "I want to go where" and "OK GO - Upside Down" award-winning campaigns (several cannes lions of 2015, 2016) they are back with the new masterpiece "The Best Planet" with narration from Russian cosmonaut Andrey Borisenko. Created by Wieden+Kennedy Amsterdam
New York based studio DIA just completed a branding for wellness company Primary using generative graphic design approach
“We began collaborating with the Primary team before a space was secured, allowing the brand strategy and identity to help inform the overall feeling of the space. The Primary identity is based on specific color psychology. We developed a generative based platform that creates unique logos depending on desired moods or time of day. The mix of colors help shape the atmosphere of a room, office or specific piece of collateral. Different hues are used for different activities. For example, a Bikram yoga class would involve more heat and intensity than a meditation class, so the colors would vary accordingly. Additionally, each member or employee will be given an individual sphere matching their personality. The identity is a living and breathing experience that can evolve and change.”
Emphase is a graphic design agency based in Lausanne, Switzerland. Since 2010, the two founders Fabienne Kilchör and Sébastien Fasel with their team are developing a wide range of visual communication solutions. Below we select few projects made by them
Pavlov Visuals is Calvin, Ryan and Josh. With headquarters in the US and Amsterdam they create branding and illustrations for commercial project, some of them you can see below
Last year Sagmeister & Walsh created 3d environments inspired by 2d pop art paintings with the help of body painter Anastasia Durasova and set builds by Sing-Sing. This year, along with the same team, they brought psychedelic and constructivist worlds to life, complete with trippy optical illusions and a pink painted horse. Images will be on billboards, in magazines, newspapers, and in stores across the middle east at Aizone stores.
CREATIVE & ART DIRECTION: Jessica Walsh
PHOTOGRAPHERS: Sing-Sing (Adi Goodrich and Sean Pecknold)
DESIGN: Jessica Walsh, Daniel Forero
MAKEUP: Anastasia Durasova
SET DESIGN: Sagmeister & Walsh, Adi Goodrich
SET BUILDS: Sing-Sing
3D / POST PRODUCTION: Pedro Veneziano
RETOUCHING: Lutz & Schmidt
Buenos Aires based team of PLENTY released an awesome motion design case where merely no 3D design was involved apart from projection mapping tools. Watch the video and making of below
“We embarked on an amazing adventure with our dear friends from DIRECTV to take on a creative and production process we had never done before, mostly because we developed a CG production but ended up recreating Rio de Janeiro in MDF and 3D printing 10 statues representing different sports disciplines and the 2 most important Olympic Stadiums in Rio in order to film everything and add projection mapping. The whole production is real, we only did color correction. The piece wasn’t intended for advertising but to create an artistic representation of what the Olympic Games symbolize for the brand, which is a Colossal and Beautiful moment.”
“We created three spots to celebrate Boeing’s 100th anniversary. Executed using seamless design and hyper-real CG, we drew inspiration from engineering blueprints, as each spot captures the awe-inspiring process that starts with a single spark in the mind of a Boeing engineer, and finishes with a gravity defying roar of an engine taking a machine to unprecedented altitudes. From the historical, 1916 B&W plane to the 787 Dreamliner, Boeing products come alive, celebrating 100 years of technological triumphs in Space, Defense and Commercial travel.”
Created by Aggressive
“Italian Studio AMeBE pays homage to the stunning architectural beauty of Saint Peter’s Basilica by recreating it as a magnificent lamp. The hanging light fixture focuses its attention on the Vatican City’s iconic dome, using a hyperrealistic approach to craft a striking likeness. Designers Alessandra Mantovani and Eleonora Barbareschi—the duo behind Studio AMeBE—hand painted the ornate and weathered exterior as well as the religious scenes that line the inside. From certain angles, the miniaturized structure could be the real thing.”
Design studio OK-RM has devised a striking graphic identity for Under the Same Sun, an exhibition of contemporary art from Latin America at the South London Gallery.
OK-RM created a new identity for the exhibition to coincide with its move to London. The design combines eye-popping brights with playful type and bold graphic shapes: OK-RM says it represents “an embedded energy in Latin American art and culture” and “a unique relationship with the Modernist canon.”
A trio of Danish creative agencies – Morten Kühl Christensen from Kühl & Solvstrom with Nikextension and Barkas – have unveiled the first in a new series of ad teasers in support of Ikea and Hay’s 2017 collaborative collection.
www.mortenkuhl.com
www.kuhlsolvstrom.com
www.nikextension.com
www.thebarkas.com
“Method Design was tapped by production company RSA to concept and create this year’s sponsor reel for AICP at the MoMA The AICP awards celebrate global creativity within commercial production. Method Design wanted to create an entertaining piece of design that encapsulates the innovative and prolific nature of this industry. Our aim was to showcase the AICP sponsors as various dancing avatars which playfully reference the visual effects used throughout production. Motion capture, procedural animation and dynamic simulations combine to create a milieu of iconic pop dance moves that become an explosion of colorful fur, feathers, particles and more.”
View case study on Method Design website
If you follow Yatzer magazine you might now their obsession with epic lifestyle architecture, if you don't follow them - do it now!
Photo © Hiroyuki Oki
Situated in a new residential area of Ho Chi Minh City in Vietnam, this multi-storied family residence is a reinterpretation of the local architectural vernacular, both in terms of composition and use of materials. Designed by the studio of Japanese, Vietnam-based architect Shunri Nishizawa, Thong House has the form of a stack of cubes built around a main staircase, the latter acting as the building’s spine and running continuously from the ground level all the way up to the roof garden. Various areas have been laid out around this main axis that offer an alternative to the traditional Vietnamese family lifestyle which comes about mainly through the use of large open spaces without walls, allowing the family to interact and connect in many different ways.
Talented guys from SNASK agency were commissioned by depressed Swedish Association of Public Housing Companies to promote their new initiative of "accessible house living" called Kombohus. SNASK created fully interactive paper city for the new program website
The Paris Convention and Visitors Bureau was created in 1971 at the joint initiative of the Paris City Council and the Paris Chamber of Commerce and Industry*. It carries out three specific missions: Welcome and informing visitors, and promoting the destination in France and abroad.
Last year the approached Graphéine studio to create a concept that covers the whole identity, then "Paris Passlib" tourist pass and Information Points redesign.
You can review the full case on Behance meanwhile enjoy the selected details of the project below
Sagmeister & Walsh (together with Daniel Brokstad, Fumi Omori, Liron Ashkenazi, Pol Solsona, Simón Sepúlveda, Zipeng Zhu, Esteban Diácono, Karan Singh, Pedro Veneziano and Pablo Alfieri) created a lively visual identity for Appy Fizz, India's first ever sparkling apple juice drink.
“The new Appy Fizz identity visualizes carbonated bubbles through a dynamic graphic language of 3d spheres and circles. From the print campaign to the television commercial, this circular language in the bold red/white/black color palette unites the various mediums with a distinct look and feel. We worked with brand ambassador & Bollywood star Priyanka Chopra for the TVC to create a bold film for Appy Fizz. In the film Priyanka “sheds” the sweeter tone of the brands past for a strong, bold, sexier tone that will continue for future campaigns. ”
La Come Di is a workspace of conceptual artists based in Dubai creating colourful pop-art related graphics for personal and commercial needs. Follow them on Instagram as well
Gagarock Festival approached guys from LOOP studio and NORD Collective to create their motion identity for 2016 gig. You can imagine the amount of rendering nights spent by animators Vladimir Tomin (NORD), Max Chelyadnikov (LOOP) and art direction hours by Alex Mikhailov (LOOP) to deliver this crazy awesome ad View full case on Behance now
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Client: Garorock Festival Producer: Roman Worked Character Design: El Grand Camacho Postproduction: Loop Art Director, Design: Alex Mikhaylov Animation: Vladimir Tomin, Max Chelyadnikov CG Supervising, Rendering, Compositing: Max Chelyadnikov Sound: Arseniy Sysoletin
Day & Night is a concept project created by Armenian studio Backbone Branding that has a double-faced nature recalled in every design element. The main idea lays behind the typical restaurants that serve during the day and the bars working only at night. This duality of the restaurant living is clearly shown through the animals illustrated in two different states - Day and Night
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"On the shore of an idyllic white sandy beach in Beidaihe New District, a coastal region in eastern China, rests a monolithic yet classical structure that contains sublime spaces of aesthetic illumination. The Seashore Library, designed by the Beijing-based studio Vector Architects in 2015, portrays the endless interaction between the manmade and the natural where light, wind and the sound of the ocean enter uninterrupted into the building’s spaces to accentuate its austere lines." Read more on Yatzer
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Architecture practice Grzywinski + Pons turned a house located on a typically gritty block on the Lower East Side of Manhattan into a contemporary apartment and studio building.
Read more on iGNANT
“By treating the top five floors conceptually as a vertical augmentation to the neighborhood’s historical typology, we elected to create a different skin for it.”
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