Hey Studio

September 05, 2024 by Arseny Vesnin in 2024, Design, Branding, Graphic Design, Illustration, Spain, Agencies, Advertising

Hey is a creative studio based in Barcelona, established in 2007. Specialising in developing creative strategies and visual languages for a global clientele 🌍, Hey Studio thrives on a collaborative approach powered by a passionate team. Their designs are crafted to be impactful, meeting client needs while resonating with target audiences. Believing in the power of design 🎨 to communicate messages beyond mere aesthetics, Hey Studio fosters a vibrant creative community where personal and professional growth is encouraged. ✨

The HeyStudio x Kaleos collection combines sustainability with versatility by offering a single, customisable frame that transforms into 1,296 styles. This reduces the need for multiple frames and caters to diverse tastes with a range of colors.

This collaboration with Balvi reimagines the classic chess set through a modern, artistic lens. It features geometric shapes, vibrant colours, and a blend of traditional craftsmanship with contemporary design.

Caravelle Brewery's new Soda, their first non-alcoholic drink, embraces a summery retro vibe with a vintage label design, a single flavour-focused colour, and a bubbly custom typeface evoking nostalgia and fun memories.

Explore more works

Universal Everything 2024 Reel

July 20, 2024 by Arseny Vesnin in 2024, Advertising, Agencies, Digital Art, United Kingdom

Latest showreel from the leading future makers collective Universal Everything formed by Matt Pyke

www.universaleverything.com

BMW - Forwardism dir. Grif

September 22, 2022 by Arseny Vesnin in 2022, Advertising, Digital Art, Cars, USA

BMW - Forwardism

Mannerism, Impressionism, Surrealism. We’re all familiar with historical, genre-defining art works. But what is Forwardism?
Forwardism depicts the reimagining of convention, transforming what we thought we knew into something new, something we thought was impossible, and yet here it is before our eyes.
We were challenged to craft visual metaphors of this concept, transforming historical art epochs into works of Forwardism, drawing a parallel to BMW’s re-imagining of what a car should be. The i7 - a magnificent work of design, engineering, and craftsmanship, the flagship of Forwardism.

Director: Shane Griffin
Production : Akkurat Studios
Post Production : Psyop

Year: 2022

MacBook Pro 2021 film dir. by Grif

October 19, 2021 by Arseny Vesnin in 2021, Digital Art, Advertising, Motioncollector

Shane Griffin better know as Grif has been commissioned by Apple to create a significant part of their latest October presentation. Shane was busy last month to deliver a blockbuster visual for Macbook 16” return. This was produced by the amazing @psyop, and shot by Dariusz Wolski.

Anna Devís and Daniel Rueda

July 26, 2021 by Arseny Vesnin in 2021, Advertising, Graphic Design, Lifestyle, Portfolios, Spain

annandaniel.com

“Valencia-based duo Anna Devís and Daniel Rueda add a playful twist to mundane settings and architectural backdrops. Whether flaring a skirt into a wide, cheesy grin, posing to prop up a facade’s stripes, or gripping the tail of a balloon that looks like a tethered sun, their minimal compositions turn geometric elements and open spaces into theatrical sets ripe with humor and joy.” - via Colossal

By combining their spatial awareness and their artistic vision, primarily based on simple shapes and bold patterns, they have succeeded in establishing magnetic and joyful narratives that smartly suggest both the nature of human relations and the fascination with the urban environment.

A new reality: Maxim Zhestkov for BMW

July 15, 2021 by Arseny Vesnin in 2021, Advertising, Cars, Digital Art, Motioncollector, Russia

@zhestkov

To celebrate the reveal of the new all-electric BMW i4, BMW invited Russian media artist Maxim Zhestkov to freely interpret the new vehicle, and create a series of digital artworks using the BMW i4 design and technology as his inspiration. The result is a series that is as mesmerising as it is unique.

“I started out studying traditional architecture, but somewhere down the road I came to realise that the 3D software we used for mapping and modelling had so much more potential. It felt like it was being used to create the final product or output, and then… the process was seen as over. It was very finite, and it just didn’t sit right with me. But then I saw that, in fact, the software, if I found a way to use it right, could become much more. It could be used to discover and experiment in ways that didn’t have a goal in itself. It could be the way itself; the means to explore .something new and unexpected.”

— Maxim Zhestkov

Zhestkov describes this realisation as a process of “personal and creative liberation.” By plugging into the ever-evolving and ever more advanced visualisation and rendering software he had available, he was able to explore spatiality, physics, visuals and mathematics in a way he hadn’t thought possible. He quickly became hooked.

Read full review

Valorant Anthem by HVY MNTHL

June 28, 2021 by Arseny Vesnin in 2021, Advertising, Agencies, Motioncollector, United Kingdom

@ulcerboy

Valorant Anthem directed by Carl Eddy at HVY MNTHL

Hannah Thornhill Photography

June 16, 2021 by Arseny Vesnin in 2021, Advertising, Fashion, Lifestyle, Photography, Portfolios

@twothirdshoney

Sharing the work of fashion and lifestyle photographer Hannah Thornhill

Gentle Monster: The Circle of Life by AES+F

May 05, 2021 by Arseny Vesnin in 2021, Art, Fashion, Advertising

The Circle of Life

After consistent efforts to perfect eyewear design, GENTLE MONSTER presents the Nano Collection campaign ‘The Circle of Life’. Through a collaboration with visual artist collective AES+F, the art film ‘The Circle of Life’ was created simultaneously as a pursuit of our origins and of our future, where we reach out to fantastical creatures as if for our dreams and where our life has no beginning or end.

@aesplusf

GENTLE MONSTER invites you into an imaginarium where surreal creatures and strange structures float in the sky, and where Nano Collection’s bizarre products evoke a rush of emotions.

Dingyun Zhang x Antoni Tudisco: "NOT IN PARIS"

February 04, 2021 by Arseny Vesnin in 2021, Advertising, Digital Art, Fashion, Motioncollector, NFT Art

@dingyun_zhang & @antonitudisco

Curated by Highsnobiety and presented during the time period formerly known as Paris Men’s Fashion Week, “Not In Paris 2” is a second in a series of bi-annual digital exhibitions celebrating creativity in the age of remote interactions.

“Dingyun Zhang, the 25-year old Chinese Central Saint Martins graduate and YEEZY designer hadn’t even sold a single product. He still hasn’t. Yet the demand for his namesake brand’s signature oversized puffers, trousers, and sleeveless vests has continued to skyrocket. Everyone from A$AP Nast, Jerry Lorenzo, and Tremaine Emory to Mowalola, Hidden.ny, and sneaker legend Steven Smith now follow him on IG, Rihanna, CL, and Kaia Gerber have worn his design samples, and (in secret) some of the biggest retailers have started placing orders.”

In October, the designer partnered with Italian-Filipino art director and 3D artist Antoni Tudisco on a set of 3D rendered film stills and short animations that featured exaggerated versions of Zhang’s MA puffers and YEEZY sneakers, set in utopian landscapes. It was a case study to show how the brand could build buzz outside of traditional big budget runway shows and big scale advertising campaigns. It worked, with the first set of images getting up to three times as much as engagement as usual.

Tudisco grew up in Hamburg, Germany — and started getting approached by commercial clients after he published sketches and rough renderings on Facebook a couple of years ago — and says he’s recently recognised a rise in big brands like Balenciaga started incorporating animations in their work. Zhang, in his mind, made the perfect potential collaborator.

For Highsnobiety’s Not in Paris II exhibition, the duo pushes their collaboration a step further by introducing their longest video to date:

View this post on Instagram

A post shared by Antoni Tudisco (@antonitudisco)

View this post on Instagram

A post shared by Ding (@dingyun_zhang)

Jade Purple Brown

February 01, 2021 by Arseny Vesnin in 2021, Advertising, Graphic Design, Illustration, Portfolios, USA

@jadepurplebrown

Jade Purple Brown is an artist living in New York City. Her work uses strong figures, vibrant coloгrs, and messages of optimism to create new, dynamic worlds of individuality and empowerment. Her artistic practice spans across Illustration, Design, and Creative Direction, and has attracted a wide range of global clients.

Sweet Dreams by Les Garçons

December 30, 2020 by Arseny Vesnin in 2020, Advertising, Agencies, Canada

@les_garcons_mtl

Creative studio from Montreal shared a series of design created for the local cookie shop Le Biscuitery.

Happy Calendar

December 11, 2020 by Arseny Vesnin in 2020, Advertising, Agencies, Graphic Design, Illustration, Colombia

Colombian La Salvación Studio created this calendar for a local bank in 2019, but all I want is to be 2021 like this! Credits: @david_.rivera @seb.zul @leyther_orozco @margarita_bernall

The United Sodas of America

December 02, 2020 by Arseny Vesnin in 2020, Advertising, Agencies, Branding, USA

@centerbklyn

When there is not so much left to unite there is a good case to start again from uniting some common things. And the visual identity for The United Sodas of America is a minimalist yet ultimately democratic design approach to do so. Conceived by a Brooklyn-based studio Center, it was inspired by America’s diversity and complexity.

“Following the belief that variety sparks unity, the designers imagined a palette of 12 bold, solid colors complemented with a versatile sans-serif font. Each taste is strongly reflected with the right shade – from Young Mango to Blackberry Jam. This approach to branding reflects on how political can drive aesthetics in the quest for a better world.”

Lalique GIF Campaign by Studio Ultradeluxe

November 12, 2020 by Arseny Vesnin in 2020, Digital Art, Advertising, Netherlands, Portfolios

@studioultradeluxe

Studio Ultradeluxe was commissioned by Lalique brand to create a collection of 10 Art GIFs for social posts & ads and in-store screens.

“ For each GIF we got inspired by the gorgeous individual crystal art pieces. By highlighting it’s beautiful designs, patterns and tactility we created mesmerising loops that stand out in feeds and get people intrigued to click and find out more.”

Jimmy Choo Diamond by Maxim Zhestkov's Studio "Media Work"

October 23, 2020 by Arseny Vesnin in 2020, Advertising, Agencies, Digital Art, Motioncollector, Portfolios, Russia

Another great example of how digital art can be applied to commercial industry is a video for Diamond Sneakers created by @Media.Work studio led by ultra-talented Maxim @Zhestkov

Even the work has been done in 2019 it is worth seeing and inspiring

OneTenEleven for Everything Everything

October 16, 2020 by Arseny Vesnin in 2020, Advertising, Graphic Design, Portfolios, United Kingdom

@one.ten.eleven

Independent design studio from Leeds, UK - OneTenEleven lead by Antony Kitson (resident of our Digital Decade platform) released the new work made for Manchester rock-band Everything Everything. This was an art direction and 3D experimentation of the new branding for their upcoming album “Re-Animator”

Raw scan data of the band was provided by Everything Everything’s Jonathan Higgs. The 3D scans were used in the creation of the ‘In Birdsong’ Music video which Jon self produced using Blender

View this post on Instagram

A post shared by OneTenEleven (@one.ten.eleven) on Oct 15, 2020 at 6:46am PDT

The concept was to take the scan data and develop composition, textures and lighting while keeping a raw element to the scene. With the aim of producing a 3D image for the Re-Animator album artwork, press images & animations.

Avant-garde home technology

October 05, 2020 by Arseny Vesnin in 2020, Advertising, Agencies, Motioncollector, Russia

“LOEWE is well-known for its strive for perfection. The aspiration for the best possible visual and sound quality made the brand stand out. The combination of cutting edge technology and intelligent algorithms allow Loewe TV Models to impress a viewer not only with a beautiful picture but also with profound and elegant design concepts. PLAYD under direction of Paul Shtyler were thrilled by the opportunity to work on the latest collection by LOEWE. They joined forces with LOEWE creative team to produce a campaign devoted to the conscientious innovation and consistent care of clean materials – the key elements of responsible design. “

@paulshtyler

Tubular Dreams

September 28, 2020 by Arseny Vesnin in 2020, Advertising, Italy, Motioncollector

Digital artist Esteban Diácono was commissioned by Cinelli - leading bicycle company, to create a campaign for Traguardo Volante, the third Columbus Continuum exhibition exploring the connection between art, design and bicycles and to celebrate 100 years of Columbus Bicycle Technologies.

@_estebandiacono

Puma RS2K

September 03, 2020 by Arseny Vesnin in 2020, Ukraine, Motioncollector, Advertising

Vlad Fishez and Olga Babych directed a great phygital piece for Puma Ukraine with a great team behind the curtains

Directed by @fishez and @olgababych
DOP @nikitakkkuz
Artist @nadyadorofeeva
Produced by @seek.studio
Executive producer @khytrykostya
Producer @tajson
CG\Art Direction massa+ @e_lekh and @pylik
3D scanning service @deep3dstudio
Color by Yerlan Tanayev
Special thanks for music @nocowmusic