Upon minting, each Life in Our Minds NFT features a small group of Boids, 3D bird-like origami objects. The visual traits of any given Life in Our Minds NFT are initially generated and evolve according to the content of its owner’s wallet, among other factors. The longer a Life in Our Minds NFT remains in a single collector’s wallet, the rarer and more elaborate its formal characteristics become: the number of Boids may increase, and their formations and decorative patterns may change. These interactive, 3D video NFTs are distinguished by their continuous development, which is achieved through the highly complex and inventive technological processes of the Life in Our Minds collection.
In this way, the evolution mechanics of the project offer collectors the opportunity to actively participate in the creation of the artwork as it shapeshifts, incentivizing long-term retention of the NFTs. By encouraging purchasers to retain their Life in Our Minds NFTs for extended periods, the artists and project partners aim to upend typical behaviours in the crypto market—including speculation and flipping—and, in the process, introduce a new generation of crypto collectors to the space.
Life in Our Minds has collaborated with Flamingo DAO, Pleasr DAO, Fingerprints DAO, PROOF Collective, Tom Sachs Rocket Factory, Moonbirds, Outland, Pace Verso, OG:Crystals, Ksoids, and 89 Seconds Atomized to offer custom evolutionary traits that are only available to people who hold NFTs associated with these partners. Additional custom patterns that holders of other NFT collections can achieve will be announced at og.art/collections/liom.
The Life in Our Minds NFTs are part of a constantly evolving Mother Flock virtual sculpture, which reflects the formal transformations of the individual NFTs. The Mother Flock’s visual traits are informed by the behavior of its constituent Boids, bringing ideas about the power of both collective and individual action to the fore of the project. A special web version of the Mother Flock will live permanently on the OG.Art platform, freely accessible to viewers around the world. Deeply engaged with scientific research surrounding the psychology and behaviors of both humans and birds, Life in Our Minds is one of the most collaborative, technologically innovative NFT projects to date.
In an artists’ statement, Random International says: “Life in our Minds continues our exploration of the human tendency to ascribe character, intent, and narrative to the complex behaviors of simple moving forms, as well as the subconscious instincts and emotional triggers that cause us to do so.” To mark the launch of the project, Pace will host AMA discussions with the artists on Twitter Spaces and OG.Art’s Discord in October. Further details about these programs will be released in the coming weeks. Life in Our Minds is realized as part of a collaboration between major forces in the contemporary art and crypto worlds.
The art collective Random International, which was founded in 2005 by Hannes Koch and Florian Ortkrass, has shown its large-scale multimedia works at major art institutions around the world. Krivoruchko is an award-winning artist and creative director involved in the production of multiple upcoming OG.Art collections. Snark.art has been producing acclaimed web3 projects since 2018, including OG: Crystals, a collection of more than 10,000 unique NFTs; it launched the new NFT platform OG.Art this year. Pace, which launched Pace Verso in 2021, is a leading international art gallery with nine locations worldwide. Founded by Arne Glimcher in 1960, Pace represents influential contemporary artists and estates from the past century.
