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Appy Fizz

May 16, 2016 by Arseny Vesnin in Agencies, Advertising, Graphic Design, Branding, USA, India, 2016

Sagmeister & Walsh (together with Daniel Brokstad, Fumi Omori, Liron Ashkenazi, Pol Solsona, Simón Sepúlveda, Zipeng Zhu, Esteban Diácono, Karan Singh, Pedro Veneziano and Pablo Alfieri) created a lively visual identity for Appy Fizz, India's first ever sparkling apple juice drink.

“The new Appy Fizz identity visualizes carbonated bubbles through a dynamic graphic language of 3d spheres and circles. From the print campaign to the television commercial, this circular language in the bold red/white/black color palette unites the various mediums with a distinct look and feel. We worked with brand ambassador & Bollywood star Priyanka Chopra for the TVC to create a bold film for Appy Fizz. In the film Priyanka “sheds” the sweeter tone of the brands past for a strong, bold, sexier tone that will continue for future campaigns. ”
— Sagmeister&Walsh
May 16, 2016 /Arseny Vesnin
MAY, American
Agencies, Advertising, Graphic Design, Branding, USA, India, 2016
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