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Olympics Promo by PLENTY

August 16, 2016 by Arseny Vesnin in Argentina, Agencies, Advertising, Motioncollector, 2016

Buenos Aires based team of PLENTY released an awesome motion design case where merely no 3D design was involved apart from projection mapping tools. Watch the video and making of below

“We embarked on an amazing adventure with our dear friends from DIRECTV to take on a creative and production process we had never done before, mostly because we developed a CG production but ended up recreating Rio de Janeiro in MDF and 3D printing 10 statues representing different sports disciplines and the 2 most important Olympic Stadiums in Rio in order to film everything and add projection mapping. The whole production is real, we only did color correction. The piece wasn’t intended for advertising but to create an artistic representation of what the Olympic Games symbolize for the brand, which is a Colossal and Beautiful moment.”
— PLENTY

Making of

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Promo video

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PLENTY WEBSITE
August 16, 2016 /Arseny Vesnin
AUG
Argentina, Agencies, Advertising, Motioncollector, 2016
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