The first look into the collaboration "YPPERLIG" between IKEA and danish furniture design company HAY. The film abstractly shows the materials that eventually will go into the collection in 2017. Client: IKEA Agency: NIKEXTENSION Production Company: Kuhl & Solvstrom Creative Direction: Nikolaj Fremming (Nikextension) Concept: Mike Wittrup (Barkas), Nikolaj Fremming, Morten Kühl Christensen Design & Animation: Morten Kühl Christensen Houdini FX: Morten Kühl Christensen Art Direction: Mike Wittrup, Morten Kühl Christensen Sound Design: Kong Malthe, Jakob Littauer

A trio of Danish creative agencies – Morten Kühl Christensen from Kühl & Solvstrom with Nikextension and Barkas – have unveiled the first in a new series of ad teasers in support of Ikea and Hay’s 2017 collaborative collection.

www.mortenkuhl.com
www.kuhlsolvstrom.com
www.nikextension.com
www.thebarkas.com