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Good to Earth: the Lavazza 2019 calendar

November 26, 2018 by Arseny Vesnin in Photography, 2018, Agencies, Advertising, Art

Photographer Ami Vitale’s images of six nature art installations around the world aim to spread good news about efforts to protect the environment. The project was carried out in partnership with the United Nations Environment Programme

Take Care for Future, by Saype, in Huila, Colombia

The work covers an area of 8,000 square metres and portrays a local inhabitant, Maria Paula. It is meant to symbolise the need for new generations to take care of the land and the planet

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After years of armed conflicts and the spread of illegal farming in Colombia, the fields are lush again with the help of a project promoted by the Giuseppe and Pericle Lavazza Foundation. The aim is to offer support for the development of sustainable farms by training local communities to use new farming techniques and by providing internet access

The work was created using water and 100% biodegradable materials. Saype said: ‘What is interesting when I paint on grass is how quickly the ecosystem regains life. Flowers start blooming again, butterflies fly just above the grass, thousands of ants start moving around. It’s really incredible how nature takes over my artwork’

 

Mvuvi wa mikoko, by Mantra, in Gazi Bay, Kenya

The painting, measuring five metres by three, was painted in three days and then installed on a raft secured to the mangroves

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The Mikoko Pamoja organisation plants 4,000 new mangroves in Gazi each year to protect coastal communities from floods and tsunamis and to act as a natural carbon sink. Now that Gazi’s forests have begun to grow thicker again, many aquatic animals have found a perfect habitat

‘Art comes after nature because humans have developed a powerful capacity to observe the world around them and reproduce it. I believe it is nature that has given an essence to art’ – Mantra

 

Rebirth, by Millo, in Genk, Belgium

The mural was surrounded by six bees to celebrate the insect that symbolises the rebirth of Genk

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The mural was created in five days using water-based wall paint. ‘When I draw a grey city, I feel that I have to add colour as a complement. The message thus becomes to think of spaces in a more sustainable way, as in Genk’ – Millo

A former industrial and coalmining area, today Genk is in a new cycle of sustainable development and has welcomed the return of bees. The redevelopment of the abandoned industrial area has created 69 new gardens where people can meet and grow organic food, and the efforts of local residents have created the ideal conditions for bees to thrive

 

Perpetual Flow, by Gerada, in Ouarzazate, Morocco

The image is meant to symbolise the ability to reuse water to create a greenbelt around the city and so protect it from sandstorms

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The inhabitants of Ouarzazate, a city known as ‘the door to the desert’, have protected it against sandstorms by creating a greenbelt around the city using innovative irrigation systems. Waste water is recycled, collected, filtered in reservoirs and then pumped into the greenbelt with the aid of clean power generated by the biggest power plant in north Africa

Perpetual Flow extends over 37,500 sq metres and was created using rakes, stones found on the site, 36 tonnes of dark gravel, and vegetable oil

 

Dendrochronology, by Gomez, in Petchaburi, Thailand

The work is made up of six oil-painted plexiglass sheets up to 120cm high

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The Wildlife Friends Foundation of Thailand and other organisations have regenerated degraded forest land, creating a perfect habitat for gibbons, above all, but also elephants and numerous other species

‘The portrait of a proud woman becomes at one with the trees and foliage because of the transparency of the plexiglass,’ according to the artwork’s description

 

Encompass I, by Hula, on the Rhône glacier in Switzerland

The work was created using non-toxic, 100% biodegradable materials and portrays two children sheltering under a blanket, symbolising the future generations who face challenges such as climate change and melting glaciers

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The Rhône glacier is an expanse of ice and snow 10km in length and 1km in width. During the ice age it covered all of Switzerland. Today it shrinks by approximately nine metres in length and depth each year. People from this area have decided to try to protect the glacier using white geotextile blankets that reflect the sun’s rays

‘These mountains instil a sense of respect at first glance. Yet, when we reflect that the glacier has shrunk considerably in just a few years, it is easy to see how much it needs to be protected. We are at a crucial juncture for action’ – Hula

 
@amivitale
November 26, 2018 /Arseny Vesnin /Source
NOV
Photography, 2018, Agencies, Advertising, Art

Become Bigger. Not Mature

November 22, 2018 by Arseny Vesnin in Ukraine, Motioncollector, Advertising, Agencies, 2018

Kyiv-based young director Yevhen Krasulia and his team recently completed the visual campaign for local music platform MegogoLive

Influenced by Japanese film genre Kaiju that features giant monsters, mainly attacking major cities.  In that way, music artists attack Kyiv reproduced in their own fancy way. It reflects a motto of the music platform “Become Bigger. Not Mature”

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Directed by Yevhen Krasulia 
Producer: Anastasia Kovalova
DOP: Yura Bakun
Post Production: Dmitriy Suhodol

@yevhen.krasulia
November 22, 2018 /Arseny Vesnin
NOV
Ukraine, Motioncollector, Advertising, Agencies, 2018

BBC2 Idents by Future Deluxe

October 25, 2018 by Arseny Vesnin in Advertising, Agencies, Branding, Motioncollector, United Kingdom, 2018

Future Deluxe recently worked with BBC Creative and Superunion to design and produce a set of unique idents to help launch BBC2’s first identity update in over 25 years.

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@futuredeluxe
October 25, 2018 /Arseny Vesnin
British, OCT
Advertising, Agencies, Branding, Motioncollector, United Kingdom, 2018

Break Free From Plastic

August 03, 2018 by Arseny Vesnin in Advertising, Agencies, Canada, 2018

After another campaign of "Trash Isles" took attention and more over the Gran Prix at Cannes last year, this new striking ad from Greenpeace definitely should stick harder in the hearts of many. If not, than what else? 

This stark series of ads Greenpeace Canada created illustrate just how obviously harmful plastic straws are to aquatic animals. Created by Rethink in Toronto, the ads are hard to swallow yet were designed to prompt businesses to reconsider the use of straws.

A fish, turtle and bird are inside a drink, with a straw coming out of their mouths. “Don’t suck the life from our oceans” reads each ad.

Although the campaign singles out straws as harmful, Greenpeace Canada looks to draw attention to the ill effects of throwaway plastic in general, including lids and cups.

Credits:
Advertising Agency: Rethink, Toronto
Creative Director / Art Director: Joel Holtby
Creative Director / Copywriter: Mike Dubrick
Creative Director: Aaron Starkman
Photographer: Instill Image Co.
Accounts: Caleb Goodman, Laura Cavalcanti
Print Producer: Narine Artinian
Strategist: Hannah Newport

August 03, 2018 /Arseny Vesnin /Source
AUG
Advertising, Agencies, Canada, 2018

Pluriverse

July 23, 2018 by Arseny Vesnin in Digital Art, Motioncollector, Turkey, Portfolios, Agencies, Advertising, 2018

The Earth was designed as per the Theory of Pluralism: Pluriverse.
The end results of the design are controversial.

It may well be that humanity has never witnessed and starred in such rapid transformation, development and progress in all its history. The struggle against nature has evolved into a fight against oneself and with each other. The questions, the inquiries and the issues have transformed.

Now we talk about totally different things. Not just only about technology, industry 4.0, artificial intelligence, new professions or new planets... But about our extinguishing free will. And in fact, about whether we even ever had free will. About reality and new realities. In the end, everything is data. And it is possible to calculate the process of smart data.

Pluriverse is a story that observes innovations throughout the history of humans. The character of the story delivers this process in a cause and effect situation. And eventually, questions reality as a non-human entity.

Pluriverse
Completed in 28 days, Pluriverse was displayed during the opening of Technology Summit and
the 6 minute story was told using real time motion capture technology.

503sqm indoor LED Screen

20 Outout Data-on Watch-out Media Server System

Direction, Animation, Design: BİŞEYLER New Media Works
Directors: B. Ece Okuyucu, Gökhan Okuyucu
Creative Director: Tiber Ergür
Project Director: Alican Yılmaz

Appreciate on Behance
July 23, 2018 /Arseny Vesnin /Source
JUL
Digital Art, Motioncollector, Turkey, Portfolios, Agencies, Advertising, 2018

Hype Cycle: Smart Matter by Universal Everything

June 28, 2018 by Arseny Vesnin in Agencies, Digital Art, Motioncollector, United Kingdom, 2018

Leading UK "phygital" art and research studio Universal Everything continues its journey in  Machine Learning exploring human-machine collaboration through performance and emerging technologies. The ongoing project Hype Cycle (previously)

These human-machine interactions from Universal Everything are inspired by the Hype Cycle trend graphs produced by Gartner Research, a valiant attempt to predict future expectations and disillusionments as new technologies come to market.

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Creative Director: Matt Pyke
Animation: Joe Street
Sound Designer: Simon Pyke (Freefarm)
Senior Producer: Greg Povey
Motion Capture: Nick Dulake, Ursula Ankeny (Sheffield Hallam University)
Dancer: Tamar Draper
Choreographer: TC Howard

@universaleverything
June 28, 2018 /Arseny Vesnin
British, JUN
Agencies, Digital Art, Motioncollector, United Kingdom, 2018

A Report of Connected Events

June 25, 2018 by Arseny Vesnin in Agencies, Netherlands, Motioncollector, 2018

A Report Of Connected Events is a branded content film directed by Mischa Rozema and produced by PostPanic. Celebrating the power of storytelling, it was commissioned by Nuna9 on behalf of their client, Liberty Global. Filmed in Paris, the piece explores iconic moments in film and television history, blurring the lines between our reality and some of our favourite stories.

@postpanic_picts
June 25, 2018 /Arseny Vesnin
JUN
Agencies, Netherlands, Motioncollector, 2018

Metamorphosis by Leviathan

June 14, 2018 by Arseny Vesnin in Agencies, Digital Art, Motioncollector, USA, 2018
“Our pursuit of the intersectionality between art and technology has delivered another mesmerizing original art piece for the Dolby Gallery, San Francisco”
— Leviathan

Leviathan’s Metamorphosis is an audiovisual odyssey that extracts brilliant color data from masterpieces of the past century to create an entirely new experience of art. Employing newly developed coding techniques, Leviathan dissects a curated selection of paintings into abstract digital forms. The generative visuals, which are set rhythmically to a composed ambient soundscape, evolve through time and space — transforming the unique LED canvas at Dolby Gallery into an immersive, meditative experience.

This synergy between sight and sound is custom-designed for Dolby Gallery. Rich color volume data, inspired by Dolby Vision technology, is brought to life along with a sonic experience mixed in Dolby Atmos. Moving audio dynamically travels across 52 full-range speakers and 34 subwoofers to immerse visitors in a fusion of art and science. 

This work is part of a series of Dolby exhibitions that explore the leading edge of audio and imaging technologies in partnership with contemporary artists

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@lvthn
June 14, 2018 /Arseny Vesnin
JUN
Agencies, Digital Art, Motioncollector, USA, 2018

Beautiful Office Life by Superfiction

May 21, 2018 by Arseny Vesnin in Agencies, Graphic Design, South Korea, Motioncollector, 2018

It's Monday and time to enjoy your Beautiful Office same ways as fictional character Paul does. He is a creature of SUPERFICTION Studio based in Seoul, that focuses on 'fiction' in the word 'Science Fiction'. They lead a story using the term that means the 'great story' and the ‘real lie’ at the same time.

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@superfiction_sf
May 21, 2018 /Arseny Vesnin
MAY
Agencies, Graphic Design, South Korea, Motioncollector, 2018
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Digital Thinkers Conf Visual by TAVO

May 18, 2018 by Arseny Vesnin in Digital Art, Graphic Design, Spain, Agencies, 2018

AWWWWARDS asked Madrid-based TAVO studio to come up with the visuals for festival video openers

“The friends of AWWWARDS called us again, this time it was for the complete creation of the image & identity of the event, both for the web, by the hand of the ADORATORIO STUDIO guys, and for the offline image of the event, print and editorial. The concept of these two conferences, Berlin and San Francisco, was DIGITAL THINKERS. We took care of materializing that concept with an explosion of colors and geometric shapes, making a wink to the banding effect that we have suffered so much digital designers with gradients”
— TAVO
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@_tavo_
May 18, 2018 /Arseny Vesnin
MAY
Digital Art, Graphic Design, Spain, Agencies, 2018

QLED TV Ad by Six N. Five

May 17, 2018 by Arseny Vesnin in Advertising, Agencies, Spain, Motioncollector, 2018

Barcelona-based Six N.Five studio developed short films that follow the concept of space transformation in response to the design of Samsung QLED TV

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Creative Agency: R/GA, Six N. Five, Sebastián Baptista
Art direction: Six N. Five
Animation: Sebastián Baptista
3D Design: Six N. Five
Sound Design: Aimar Molero
Agent: Eiger Agency

 

May 17, 2018 /Arseny Vesnin /Source
MAY
Advertising, Agencies, Spain, Motioncollector, 2018

Hype Cycle: Machine Learning by Universal Everything

May 09, 2018 by Arseny Vesnin in Motioncollector, United Kingdom, Agencies, Digital Art, 2018

Hype Cycle is a series of futurist films exploring human-machine collaboration through performance and emerging technologies.

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Machine Learning is the second set of films in the Hype Cycle series. It builds on the studio’s past experiments with motion studies, and asks: when will machines achieve human agility?

Set in a spacious, well-worn dance studio, a dancer teaches a series of robots how to move. As the robots’ abilities develop from shaky mimicry to composed mastery, a physical dialogue emerges between man and machine – mimicking, balancing, challenging, competing, outmanoeuvring.

Can the robot keep up with the dancer? At what point does the robot outperform the dancer? Would a robot ever perform just for pleasure? Does giving a machine a name give it a soul?

These human-machine interactions from Universal Everything are inspired by the Hype Cycle trend graphs produced by Gartner Research, a valiant attempt to predict future expectations and disillusionments as new technologies come to market.

Creative Director: Matt Pyke
Animation: Joe Street
Sound Designer: Simon Pyke (Freefarm)
Senior Producer: Greg Povey
Motion Capture: Audio Motion
Dancer /Choreographer: Dwayne-Antony Simms

Learn More on Universal Everything
May 09, 2018 /Arseny Vesnin
British, MAY
Motioncollector, United Kingdom, Agencies, Digital Art, 2018

A Sequence of Statements by Playful

May 08, 2018 by Arseny Vesnin in Agencies, Argentina, Motioncollector, Portfolios, 2018

A very short film about the eternal & infinite feeling of being looped directed by Playful

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Produced by: Playful

Written, Directed & Editorial by: Pablo Alfieri
3d Design by: Seba Morales
Animated by: Facu Labo
Sound Design by: Delirium deliriumdelirium.tv

@HelloPlayful
May 08, 2018 /Arseny Vesnin
MAY
Agencies, Argentina, Motioncollector, Portfolios, 2018

Sketchar App: Augmented Art Assistant

April 27, 2018 by Arseny Vesnin in Agencies, Mobile Applications, Lithuania, 2018

Imagine you need to transfer a huge mural, or copy your digital sketch to a paper. Surely you will find the way to do it, but it won't be that fast and satisfying as using Augmented Reality technology brought you by Sketchar App. Brought up by russian-speaking team in Lithuania Sketchar is the second (Russian built) application that recently won the Webby Award best known as "Web Oscar" (first app was Glitche)

SketchAR is a fully-fledged tool for teaching drawing using augmented reality, machine learning, and neural networks.  The app puts virtual images on paper to let you trace drawings from your phone.

Sketchar App
April 27, 2018 /Arseny Vesnin
Russian, APR
Agencies, Mobile Applications, Lithuania, 2018

Molecularis: Reinventing the Flipbook

April 25, 2018 by Arseny Vesnin in Agencies, Graphic Design, Spain, 2018

Palma-based independent publishers Flipboku announced the launch of a new crowdfunding campaign on Kickstarter today, for their innovative and unique flip book “Molecularis”.

Molecularis is a one-of- a-kind flip book, beautifully presented, which features a series of engaging activities in one. Much more than just a flip book, it is also an animated colouring book, which can be used in a variety of exciting ways – you can color, re-draw and vary its content to produce an endless number of different results. Its high-quality paper allows you to use whichever colouring technique you prefer, such as pencils, markers, watercolours, graphite, brushes or technical pens. Besides, it contains not just two, but six different animated sequences, which can be triggered depending on the position of your thumb. To everyone but the person holding the book, the effect created is one of a sophisticated magic trick.

Flipboku is a flip book publishing project created by animator and designer Jossie Malis, best known for his award-winning animated series “Bendito Machine”, and music composer Julie Reier. Their mutual love of animation, design, and flip books, led them to embark upon this publishing adventure two years ago, after the success of their first flip book created for Bendito Machine. Their mission was to reinvent the flip book, and they combined that with brand new mechanics which are unique to Flipboku. Their mid-term aim is to be able to publish a series of flip books with these special characteristics, whilst maintaining the classic format which has been popular for over 150 years.

“We wanted to reinvent this almost-forgotten art form by giving it an interactive element. We have a drawer full of ideas for different types of flip books using different mechanics and techniques and our goal is to continue developing them after Molecularis”
— Flipboku

A special cutting technique is required to produce this 6-sequence flipbook and a large part of the production process has to be carried out by hand. This means that the manufacturing process is quite cost-intensive, which is why Flipboku is announcing their crowdfunding campaign, launched on Kickstarter, in order to fund the printing of this creative endeavor.

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The team has a target of 40 days in which to achieve their publishing goal of €8000. Molecularis will be available in different combinations, and also as a bundle with “Blanko” - a freestyle animation flip book with blank pages for those inspired to animate on their own. Blanko is a learning flip book which features the basic principles of animation, so even complete beginner can try their hand at this quirky art form. For this campaign Flipboku has partnered with leading British color-makers Winsor&Newton to offer a limited edition reward only available through Kickstarter - offering Molecularis as a special combination with a stunning 12-piece Watercolor Marker Set.

Pre-order on Kickstarter
April 25, 2018 /Arseny Vesnin
APR
Agencies, Graphic Design, Spain, 2018

Motion Motion 2018 Visual Identity by nöbl studio

April 24, 2018 by Arseny Vesnin in Agencies, Branding, Graphic Design, France, Events, Typography, 2018, Glitch

Motion Motion is the first event dedicated to the motion design and meanwhile, opened to all audiences. One day in Nantes (FR) with conferences, installations, workshops and concerts for everyone.
nöbl created the festival 2018 whole identity and craft the trailer by playing with a distorted typography treatment:

As the motion design, the concept of this identity talks about graphic design and movement. We choose to play with the most impactful visual system "typography" and then put it literally in movement.

Visual Identity by nöbl

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nöbl.tv
April 24, 2018 /Arseny Vesnin /Source
APR
Agencies, Branding, Graphic Design, France, Events, Typography, 2018, Glitch

Hennessy V.S. Major

April 19, 2018 by Arseny Vesnin in Advertising, Agencies, Portfolios, Ukraine, USA, Motioncollector, 2018

Created by Kyiv-based Radioaktive Film on location at Lviv vélodrome "Hennessy V.S. Major" is a story at the turn of the 19th century, cycling was the world’s biggest sport, and Marshall ‘Major’ Taylor was its biggest superstar. He broke multiple world records, won championships and defeated competition all over the world. But he was still searching for something else: a true rival.

Behind the scenes

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Hennessy V.S 'Major' with RadicalMedia LLC, Droga5, The Mill
Director: Derek Cianfrance,
Director Of Photography: Roman Vasyanov.

@radioaktivefilm
April 19, 2018 /Arseny Vesnin
APR
Advertising, Agencies, Portfolios, Ukraine, USA, Motioncollector, 2018

Turning Imagination Into Reality

April 16, 2018 by Arseny Vesnin in Advertising, Agencies, Digital Art, Motioncollector, USA, 2018

4 years in a row Nike Sportwear teams up with talented ManvsMachine to craft a global campaign for Air Max Day. This year's approach takes cues from modern editorial design and hosts an extensive number of assets — from live action, 3D, typographical design, right the way through to cel animation

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April 16, 2018 /Arseny Vesnin /Source
APR
Advertising, Agencies, Digital Art, Motioncollector, USA, 2018

GIFs for Red Bull Radio animated by Baillat Studio

April 11, 2018 by Arseny Vesnin in Advertising, Agencies, Canada, Graphic Design, 2018

"Relentless with their mission of diffusing emerging music onto the scene, Red Bull launched Red Bull Radio. The web based radio station offers an eclectic programming that also includes interviews with musicians, critics, industry thinkers and music mavens. Recognizing that every show has its own identity, Baillat set a unique tone corresponding to each of their themes. In keeping with the modus operandi of the Baillat's Red Bull campaign concept, the studio called on various local illustrators and graphic designers to unleash a series of animated GIFs. Staying in true form, the results resonated in outstanding, eccentric and upbeat renditions."

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@baillat_studio
April 11, 2018 /Arseny Vesnin
Ello, APR
Advertising, Agencies, Canada, Graphic Design, 2018

Mathery Studio

April 10, 2018 by Arseny Vesnin in Branding, Agencies, Advertising, Italy, Graphic Design, 2018

"Mathery" is an award-winning Italian studio founded by duo of art directors Erika Zorzi and Matteo Sangalli. The catalysation of their ideas often turns as a long-term collaborations with leading agencies and producers, and even festivals like OFFF Barcelona. For their latest edition Mathery imagined "OFFF" name as abbreviation to "Oysters Flavoured Food Festival" brining the outstanding visuals for the campaign.


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@matherystudio
April 10, 2018 /Arseny Vesnin
APR
Branding, Agencies, Advertising, Italy, Graphic Design, 2018
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