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3rd Wave of Inspiration

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Desso - Human Fascination (Directors Cut)

May 22, 2019 by Arseny Vesnin in 2019, Advertising, Agencies, Motioncollector, United Kingdom
“In every walk with nature, one receives far more than one seeks”
— John Muir, 1877

Carpet as landscapes, and landscapes as carpets. A new film for DESSO directed by Thomas Traum as part of their “HUMAN FASCINATION” campaign. Four types of carpets were matched to four landscapes with four characters exploring these landscapes. Additionally, CG artefacts provide a visual link between both worlds, the carpets and the landscapes.

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@traum.inc
May 22, 2019 /Arseny Vesnin
MAY, British
2019, Advertising, Agencies, Motioncollector, United Kingdom

Nike Series by Christian Tyroller

May 16, 2019 by Arseny Vesnin in 2019, Advertising, Digital Art, Motioncollector

Talented CG artist Christian Tyroller and art director at Aixspinoza together with the team delivered motion visuals for Nike’s latest campaigns: Mercurial & Phantom

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@aixsponza
May 16, 2019 /Arseny Vesnin
MAY
2019, Advertising, Digital Art, Motioncollector

The Copernicus Project

May 06, 2019 by Arseny Vesnin in Russia, 2019, USA, Digital Art, Advertising, Motioncollector

For Land O’Lakes “The Copernicus Project” at SxSW 2019, Aggressive collaborated with Loop Agency to create an immersive installation surrounding viewers with visuals and sound, crafting a thrilling ride through the biodiversity of world’s food system

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Client: Land O’Lakes
Production & VFX: Aggressive/Loop

Creative Directors: Alex Topaller, Alex Mikhaylov, Daniel Shapiro, 
Art Director: Alex Mikhaylov
CG Supervisor: Max Chelyadnikov
Producer: Alexander Aab
3D Artists: Artemy Perevertin, Vitaliy Babich, Daniil Rybkin
2D Artist: Vladimir Tomin @tomin.works
Production Manager: Won Cha
Sound Design & Music: Smider

@loop_moscow
May 06, 2019 /Arseny Vesnin
American, MAY, Tomin Vladimir, Russian
Russia, 2019, USA, Digital Art, Advertising, Motioncollector

EDITION Hotels ╳ Sila Sveta ╳ Times Square

March 19, 2019 by Arseny Vesnin in 2019, Advertising, Agencies, Digital Art, Motioncollector, Lifestyle, USA
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Robotic art projects and 3-D billboard installations by Sila Sveta are attracting New Yorkers to Times Square

“Times Square is contemporarily known as the one-stop destination for tourists and the one spot New Yorkers avoid with more vigor than jury duty. Legendary Studio 54 founder and luxury hotelier Ian Schrager (@ianschrager), however, is seducing New Yorkers back to the area with the commissioning of two public-facing art projects located on the Jumbotron billboard on the corner of 47th and Broadway in celebration of the opening of The Times Square EDITION (@timessquareedition) “

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View full case on Behance
 
“We wanted to bring something unforgettable to Times Square and create an iconic moment to mark the opening of The Times Square EDITION. The activations will be unique visual experiences that the public can take part in to celebrate this momentous occasion.”
— Ian Schrager
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A post shared by The Digital Decade (@digital.decade) on Mar 17, 2019 at 3:41am PDT

“The new billboard project features a glowing display of urban media art that fuses classic depictions of art and nature with modern technology. Schrager is collaborating with Sila Sveta, the New York-based multimedia design studio that has produced installations for the MET Gala, to bring back the sophisticated glitz and high romance that Times Square was once known for in the 1940s and 50s. What is now blocks of fast food chains and naked cowboys was once a destination for New Yorkers themselves, lined with nightclubs where one could spin to the sounds of Doo-Wop at the start of the evening then end it with a nightcap accompanied by Frank Sinatra.”

Text by Document Journal (@documentjournal)

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A post shared by SILA SVETA (@silasveta) on Mar 14, 2019 at 4:46pm PDT

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“Billboards are an important medium in contemporary public art. We want to augment the architectural environment with these new site specific works for the neighborhood”
— Paulina Zakh, Sila Sveta
@silasveta
March 19, 2019 /Arseny Vesnin /Source
MAR, Russian, Silasveta
2019, Advertising, Agencies, Digital Art, Motioncollector, Lifestyle, USA

Vans Faces by Leo Natsume

March 18, 2019 by Arseny Vesnin in 2019, Advertising, Brazil, Illustration, Portfolios
“Vans isn’t longer just a skateboarding brand, is become a broader lifestyle brand. The Old Skool and Classic Vans inspired me to create a series of figures that represent this new lifestyle and also explore new principles, organic and geometric shapes that are also associated with the products.”
— Leo Natsume
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@leonatsume
March 18, 2019 /Arseny Vesnin
MAR
2019, Advertising, Brazil, Illustration, Portfolios

Berger & Föhr

February 25, 2019 by Arseny Vesnin in 2019, Agencies, Advertising, Branding, Graphic Design, USA

Todd Berger and Lucian Föhr have spent the past 16 years, side by side, practicing contemporary graphic design and brand strategy for cultural and commercial clients. They are co-founders of their namesake studio, Berger & Föhr, based in Boulder, Colorado. 

Throughout their careers, they have created a volume of highly regarded brand identities, digital products, and bespoke printed collateral. While broadly international in style, their work spans discipline, sector, and clientele, often defying categorization.

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@bergerfohr
February 25, 2019 /Arseny Vesnin
FEB
2019, Agencies, Advertising, Branding, Graphic Design, USA

Umbrella by Snask

February 21, 2019 by Arseny Vesnin in 2019, Advertising, Branding, Sweden, Typography

Snask Studio comes back with a new branding case made for consulting bureau Umbrella. Female founded and powered by two rising stars, Umbrella is rocking the consultant industry.

“We started out by visualizing the vision of the brand by choosing a strong and beautiful color scheme using a pale pink and a candy red along with off-white. We also chose a bold and strong display typeface to communicate strong messages and tag lines. With statements like “When we shine we shine together” and “Come play with us” the step to take the identity out into reality wasn’t far, but we also decided to do some 3D-animations to further elevate the brand. Whether you’re a developer, UX/UI-designer, QA, Product Owner or just share their values, get in touch with them and see how you can find ways of working together.”
— Snask
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Agency: Snask
Client: Umbrella
Photography: Per Björklund

@snasksthlm
February 21, 2019 /Arseny Vesnin
FEB
2019, Advertising, Branding, Sweden, Typography

The Art of the Dunk

February 18, 2019 by Arseny Vesnin in Advertising, 2019, USA, Motioncollector

Director Michael Medoway defies gravity with former Harlem Globetrotter, Chris Staples (@everybody_hatechriss) in this visually arresting film for @Lexus.

Michael Medoway is an American director and photographer. His work fluctuates between slice-of-life, documentary-style realism to polished, cinematic narrative. He has collaborated with major brands including Lexus, Foot Locker, Visa, Asics and Toyota to bring stories to the screen that resonate with the brand’s community.

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@michael_medoway
February 18, 2019 /Arseny Vesnin
FEB
Advertising, 2019, USA, Motioncollector

IMAT

February 13, 2019 by Arseny Vesnin in Advertising, Digital Art, 2019, Canada, Motioncollector, Portfolios, Russia

A collaborative work lead by art director Vitaly Grossmann together with Superdesigners from Moscow, CG artist Moritz Schwin, Vincent Schwenk and music producer Jürgen Branz, made for trade show in Germany IMAT-uve

“Imat-uve approached us to create a playful material world for a trade show in Germany. Imat’s design department is not only in charge for creating and designing textures, it’s also scanning it for a broader purpose in-house. As we love to work with textures and always challenge us to find the right balance between reality and abstraction, we were more than happy to develop shapes, spaces and colours where the textures become alive. Nearly every texture was scanned and provided by Imat’s design department.”
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@vitalygrossmann
@superdesigners.co
February 13, 2019 /Arseny Vesnin /Source
FEB
Advertising, Digital Art, 2019, Canada, Motioncollector, Portfolios, Russia

Pause Fest 2019 - A New Hope

February 05, 2019 by Arseny Vesnin in Agencies, Advertising, Digital Art, Motioncollector, Russia, Australia, Events, 2019

A collaboration between Russian post-production studio LOOP and number of talented artists resulted as a motion reel for the Pause Fest 2019 starting this days in Melbourne.

’A New Hope' is a challenging metaphor for everyone affected by the tech age that still considers some developments today as normal in our culture, traditions and society. We are not programmed well enough to foresee what the exponential technology can do to our society. How much are we going to pay for all bad decisions that we are making today? ‘A New Hope’ digs deep into our worst nightmares and what could happen if we loose control over those exponential tech advances. This video depicts how popularity mixed with power can easily transform our society into unpleasant and dangerous place. We have a high hope that our collective consciousness will drive us to a much brighter, safer, happier, inclusive and prosperous place.

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Credits:

Directed by Loop

Creative Directors: Alex Mikhaylov, Max Chelyadnikov
Art Director: Alex Mikhaylov
CG Supervisor: Max Chelyadnikov
Concept Artists: Daniel Hahn, Dmitriy Rabochiy, Evgeniy Kashin, Evgeny Park, Heavy Unit, Daniel Solovev, Dmitry Tsmokh, Maxim Romantsov
Modelling, Texturing Artists: E.D. Satan, Dmitriy Paukov, Valentine Sorokin, Roman Senko, Filipp Gorbachev, Pavel Burylov, Valerii Sendetskyi
Animators: Dmitriy Paukov, Sergey Nezhentsev, Artemy Perevertin
Rendering Artists: Max Chelyadnikov, Filipp Gorbachev
2D Artists: Denis Khramov, Eugene Pylinsky
Compositing: Max Chelyadnikov

Soundtrack: Zelig Sound

@loop_moscow
February 05, 2019 /Arseny Vesnin
Russian, FEB
Agencies, Advertising, Digital Art, Motioncollector, Russia, Australia, Events, 2019

Undecember by Gentle Monster

January 17, 2019 by Arseny Vesnin in Advertising, Digital Art, Motioncollector, 2019

Gentle Monster eyewear released an epic promo campaign by imagining Earth lost its sense of anxiety or hope, leaving the human race to resort to its most basic instincts of survival.

People believing in the power and strength of collective groups join together on what is the only way of transportation in this lost world. Witness the confident thoughts of self-conscious displayed in “Collective behavior”.

Gentle Monster’s ‘13’ Campaign sets place in a world where the moon shifts out of place and axis, slowly floating away from Earth creating the 13th month, Undecember. Animals start to act differently and people develop a dependency on either religion or technology. The changes in climate spark a split between anxiety and hope. Gentle Monster illustrates a message of hope brought from the insight and imagination spawned from the new world. 

Designed by Frederik Heyman

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A post shared by frederikheyman (@frederikheyman) on Jan 12, 2019 at 8:58am PST

@frederikheyman
January 17, 2019 /Arseny Vesnin
JAN
Advertising, Digital Art, Motioncollector, 2019

The Art of Essence by Santi Zoraidez

January 16, 2019 by Arseny Vesnin in Advertising, Digital Art, Portfolios, Motioncollector, 2019

Talented digital artist Santi Zoraides (who once collaborate with us on Digital Decade 5) was commissioned by LGSignature to create their new campaign

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@szoraidez
January 16, 2019 /Arseny Vesnin
JAN
Advertising, Digital Art, Portfolios, Motioncollector, 2019

IcoNYC Squarespace

December 05, 2018 by Arseny Vesnin in Advertising, Agencies, Branding, Graphic Design, Typography, USA, 2018

Being a Squarespace running blog we can’t miss their recent update of identity made by our friends from DIA Studio together with François Rappo (Typography), and Optimo

“Squarespace is one of very few technology companies that can truly call NYC home. The city has inspired our attitude, our aesthetic, and our mission to democratize good design for every ambitious entrepreneur, artist, or visionary with a dream. As we began to rethink our brand identity, we knew we needed to find a way to make New York a bigger part of the story.”

“New York is a study in movement; like jazz, it constantly heads in unpredictable directions. Since much of our output is interactive and screen based, we knew the brand needed to make sense in motion. So we developed a kinetic identity system that dimensionalizes our name and reinforces the two syllables in Squarespace.“

brand.squarespace.com
December 05, 2018 /Arseny Vesnin
DEC
Advertising, Agencies, Branding, Graphic Design, Typography, USA, 2018

Good to Earth: the Lavazza 2019 calendar

November 26, 2018 by Arseny Vesnin in Photography, 2018, Agencies, Advertising, Art

Photographer Ami Vitale’s images of six nature art installations around the world aim to spread good news about efforts to protect the environment. The project was carried out in partnership with the United Nations Environment Programme

Take Care for Future, by Saype, in Huila, Colombia

The work covers an area of 8,000 square metres and portrays a local inhabitant, Maria Paula. It is meant to symbolise the need for new generations to take care of the land and the planet

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After years of armed conflicts and the spread of illegal farming in Colombia, the fields are lush again with the help of a project promoted by the Giuseppe and Pericle Lavazza Foundation. The aim is to offer support for the development of sustainable farms by training local communities to use new farming techniques and by providing internet access

The work was created using water and 100% biodegradable materials. Saype said: ‘What is interesting when I paint on grass is how quickly the ecosystem regains life. Flowers start blooming again, butterflies fly just above the grass, thousands of ants start moving around. It’s really incredible how nature takes over my artwork’

 

Mvuvi wa mikoko, by Mantra, in Gazi Bay, Kenya

The painting, measuring five metres by three, was painted in three days and then installed on a raft secured to the mangroves

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The Mikoko Pamoja organisation plants 4,000 new mangroves in Gazi each year to protect coastal communities from floods and tsunamis and to act as a natural carbon sink. Now that Gazi’s forests have begun to grow thicker again, many aquatic animals have found a perfect habitat

‘Art comes after nature because humans have developed a powerful capacity to observe the world around them and reproduce it. I believe it is nature that has given an essence to art’ – Mantra

 

Rebirth, by Millo, in Genk, Belgium

The mural was surrounded by six bees to celebrate the insect that symbolises the rebirth of Genk

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The mural was created in five days using water-based wall paint. ‘When I draw a grey city, I feel that I have to add colour as a complement. The message thus becomes to think of spaces in a more sustainable way, as in Genk’ – Millo

A former industrial and coalmining area, today Genk is in a new cycle of sustainable development and has welcomed the return of bees. The redevelopment of the abandoned industrial area has created 69 new gardens where people can meet and grow organic food, and the efforts of local residents have created the ideal conditions for bees to thrive

 

Perpetual Flow, by Gerada, in Ouarzazate, Morocco

The image is meant to symbolise the ability to reuse water to create a greenbelt around the city and so protect it from sandstorms

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The inhabitants of Ouarzazate, a city known as ‘the door to the desert’, have protected it against sandstorms by creating a greenbelt around the city using innovative irrigation systems. Waste water is recycled, collected, filtered in reservoirs and then pumped into the greenbelt with the aid of clean power generated by the biggest power plant in north Africa

Perpetual Flow extends over 37,500 sq metres and was created using rakes, stones found on the site, 36 tonnes of dark gravel, and vegetable oil

 

Dendrochronology, by Gomez, in Petchaburi, Thailand

The work is made up of six oil-painted plexiglass sheets up to 120cm high

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The Wildlife Friends Foundation of Thailand and other organisations have regenerated degraded forest land, creating a perfect habitat for gibbons, above all, but also elephants and numerous other species

‘The portrait of a proud woman becomes at one with the trees and foliage because of the transparency of the plexiglass,’ according to the artwork’s description

 

Encompass I, by Hula, on the Rhône glacier in Switzerland

The work was created using non-toxic, 100% biodegradable materials and portrays two children sheltering under a blanket, symbolising the future generations who face challenges such as climate change and melting glaciers

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The Rhône glacier is an expanse of ice and snow 10km in length and 1km in width. During the ice age it covered all of Switzerland. Today it shrinks by approximately nine metres in length and depth each year. People from this area have decided to try to protect the glacier using white geotextile blankets that reflect the sun’s rays

‘These mountains instil a sense of respect at first glance. Yet, when we reflect that the glacier has shrunk considerably in just a few years, it is easy to see how much it needs to be protected. We are at a crucial juncture for action’ – Hula

 
@amivitale
November 26, 2018 /Arseny Vesnin /Source
NOV
Photography, 2018, Agencies, Advertising, Art

Become Bigger. Not Mature

November 22, 2018 by Arseny Vesnin in Ukraine, Motioncollector, Advertising, Agencies, 2018

Kyiv-based young director Yevhen Krasulia and his team recently completed the visual campaign for local music platform MegogoLive

Influenced by Japanese film genre Kaiju that features giant monsters, mainly attacking major cities.  In that way, music artists attack Kyiv reproduced in their own fancy way. It reflects a motto of the music platform “Become Bigger. Not Mature”

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Directed by Yevhen Krasulia 
Producer: Anastasia Kovalova
DOP: Yura Bakun
Post Production: Dmitriy Suhodol

@yevhen.krasulia
November 22, 2018 /Arseny Vesnin
NOV
Ukraine, Motioncollector, Advertising, Agencies, 2018

FICK

November 08, 2018 by Arseny Vesnin in Advertising, Motioncollector, Portfolios, Spain, 2018

FICK - BoneSystem is the first part of a double-video project made by Nacho Velasco during the last year. It talks about the birth of this sneakers, a full CGI video based on procedural techniques and particles effects inside a dark, techonologic and elegant ambience.

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Direction: Nacho Velasco
3D Artists: Nacho Velasco, Ruye, Nachei, Mutoff
Music and sound design: Jan Raydan

Making of

Appreciate on Behance
November 08, 2018 /Arseny Vesnin /Source
NOV
Advertising, Motioncollector, Portfolios, Spain, 2018

BBC2 Idents by Future Deluxe

October 25, 2018 by Arseny Vesnin in Advertising, Agencies, Branding, Motioncollector, United Kingdom, 2018

Future Deluxe recently worked with BBC Creative and Superunion to design and produce a set of unique idents to help launch BBC2’s first identity update in over 25 years.

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@futuredeluxe
October 25, 2018 /Arseny Vesnin
British, OCT
Advertising, Agencies, Branding, Motioncollector, United Kingdom, 2018

Cinemagraphs by Tim Tadder

August 29, 2018 by Arseny Vesnin in USA, Photography, Portfolios, Advertising, Fashion, 2018

Photographer, director and motion video creator Tim Tadder shares a lot of visual overdose on personal Behance profile. Here is his personal selection of Cinemagraphs styled by Julia Reeser, with hair and makeup by Victoria McGrath

 
August 29, 2018 /Arseny Vesnin /Source
AUG
USA, Photography, Portfolios, Advertising, Fashion, 2018

Break Free From Plastic

August 03, 2018 by Arseny Vesnin in Advertising, Agencies, Canada, 2018

After another campaign of "Trash Isles" took attention and more over the Gran Prix at Cannes last year, this new striking ad from Greenpeace definitely should stick harder in the hearts of many. If not, than what else? 

This stark series of ads Greenpeace Canada created illustrate just how obviously harmful plastic straws are to aquatic animals. Created by Rethink in Toronto, the ads are hard to swallow yet were designed to prompt businesses to reconsider the use of straws.

A fish, turtle and bird are inside a drink, with a straw coming out of their mouths. “Don’t suck the life from our oceans” reads each ad.

Although the campaign singles out straws as harmful, Greenpeace Canada looks to draw attention to the ill effects of throwaway plastic in general, including lids and cups.

Credits:
Advertising Agency: Rethink, Toronto
Creative Director / Art Director: Joel Holtby
Creative Director / Copywriter: Mike Dubrick
Creative Director: Aaron Starkman
Photographer: Instill Image Co.
Accounts: Caleb Goodman, Laura Cavalcanti
Print Producer: Narine Artinian
Strategist: Hannah Newport

August 03, 2018 /Arseny Vesnin /Source
AUG
Advertising, Agencies, Canada, 2018

Pluriverse

July 23, 2018 by Arseny Vesnin in Digital Art, Motioncollector, Turkey, Portfolios, Agencies, Advertising, 2018

The Earth was designed as per the Theory of Pluralism: Pluriverse.
The end results of the design are controversial.

It may well be that humanity has never witnessed and starred in such rapid transformation, development and progress in all its history. The struggle against nature has evolved into a fight against oneself and with each other. The questions, the inquiries and the issues have transformed.

Now we talk about totally different things. Not just only about technology, industry 4.0, artificial intelligence, new professions or new planets... But about our extinguishing free will. And in fact, about whether we even ever had free will. About reality and new realities. In the end, everything is data. And it is possible to calculate the process of smart data.

Pluriverse is a story that observes innovations throughout the history of humans. The character of the story delivers this process in a cause and effect situation. And eventually, questions reality as a non-human entity.

Pluriverse
Completed in 28 days, Pluriverse was displayed during the opening of Technology Summit and
the 6 minute story was told using real time motion capture technology.

503sqm indoor LED Screen

20 Outout Data-on Watch-out Media Server System

Direction, Animation, Design: BİŞEYLER New Media Works
Directors: B. Ece Okuyucu, Gökhan Okuyucu
Creative Director: Tiber Ergür
Project Director: Alican Yılmaz

Appreciate on Behance
July 23, 2018 /Arseny Vesnin /Source
JUL
Digital Art, Motioncollector, Turkey, Portfolios, Agencies, Advertising, 2018
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