EDITION Hotels ╳ Sila Sveta ╳ Times Square

View fullsize

View fullsize

Robotic art projects and 3-D billboard installations by Sila Sveta are attracting New Yorkers to Times Square

“Times Square is contemporarily known as the one-stop destination for tourists and the one spot New Yorkers avoid with more vigor than jury duty. Legendary Studio 54 founder and luxury hotelier Ian Schrager (@ianschrager), however, is seducing New Yorkers back to the area with the commissioning of two public-facing art projects located on the Jumbotron billboard on the corner of 47th and Broadway in celebration of the opening of The Times Square EDITION (@timessquareedition) “

“We wanted to bring something unforgettable to Times Square and create an iconic moment to mark the opening of The Times Square EDITION. The activations will be unique visual experiences that the public can take part in to celebrate this momentous occasion.”

— Ian Schrager

View this post on Instagram

A post shared by SILA SVETA (@silasveta) on Mar 18, 2019 at 11:43am PDT

View this post on Instagram

A post shared by The Art FRow (@artfrontrow) on Mar 18, 2019 at 1:00pm PDT

View this post on Instagram

A post shared by SILA SVETA (@silasveta) on Mar 15, 2019 at 10:05am PDT

View this post on Instagram

A post shared by The Digital Decade (@digital.decade) on Mar 17, 2019 at 3:41am PDT

“The new billboard project features a glowing display of urban media art that fuses classic depictions of art and nature with modern technology. Schrager is collaborating with Sila Sveta, the New York-based multimedia design studio that has produced installations for the MET Gala, to bring back the sophisticated glitz and high romance that Times Square was once known for in the 1940s and 50s. What is now blocks of fast food chains and naked cowboys was once a destination for New Yorkers themselves, lined with nightclubs where one could spin to the sounds of Doo-Wop at the start of the evening then end it with a nightcap accompanied by Frank Sinatra.”

Text by Document Journal (@documentjournal)

View this post on Instagram

A post shared by SILA SVETA (@silasveta) on Mar 14, 2019 at 4:46pm PDT

View this post on Instagram

A post shared by SILA SVETA (@silasveta) on Mar 14, 2019 at 8:52pm PDT

“Billboards are an important medium in contemporary public art. We want to augment the architectural environment with these new site specific works for the neighborhood”

— Paulina Zakh, Sila Sveta

Sila Sveta for Drake's "Scorpion" Tour

Back in to 2018, it was the most challenging year for the world leading visual effect and stage design studio Sila Sveta, based in Moscow. Through a set of life changing events and creative director Willo Perron they landed with a project for Drake’s tour “Scorpion” - a huge challenge led to 15.6Tb of material and a panic half year of work to release 7 consecutive shows in NYC.

Read interview with the team (English; Russian)

Artificial Intelligence vs YOU by Departáment

The new Audi A5 Coupé premiere became the world’s first automobile launch event employing real-time motion tracking technology. The car’s advantages were presented in an innovative show “Artificial Intelligence vs YOU’ — the result of a creative collaboration between the event’s general producer, DEPARTÁMENT New & Wow Marketing agency, SILA SVETA studio and Interactive Lab.

The creative concept “AI vs YOU” was the main theme of the event and the reference point for the script of the show where real-time motion tracking technology was used. Acting as the author and the main character of its own presentation, the car effortlessly controlled the 3D mapping scenario by driving around the projected area. Special sensors were attached to the car to detect its precise location in the 500 sq.m space and to connect it to the live synchronisation and rendering system creating impressive video content and controlling light fixtures in real time.

More than 400 guests watched the show from the stand designed to secure a specific viewing angle. At the show’s culmination point each of them was surprised by a phone call telling them a short phrase “But You Can” in the voice of Artificial Intelligence.

Team

General Producer & Creative Agency — DEPARTÁMENT NEW&WOW Marketing
Creative & Technology concept — DEPARTÁMENT x SILA SVETA x Interactive Lab
Video content and special effects — SILA SVETA
Interactive show, tracking system — Interactive Lab

Making of

Swan Lake - Projection Mapping by SilaSveta

Unbeatable project mapping studio from Moscow - SilaSveta shows their special project made for the 5th International Festival "Circle of Light". A remake of the classic Swan Lake ballet created in memory of the famous Russian ballet dancer Maya Plisetskaya on the facade of Bolshoi Theatre.

TUNDRA x SILASVETA - EPICENTER

One of the best electronic light and projection mapping studios in the world (yes, literally), Russians - TUNDRA and SilaSveta collaborated together to produce an EPICENTER immersive installation to celebrate 7th Anniversary of ARMA17 in Moscow

"Each group created an installation that places the viewer in the “epicenter of borderless creativity.” Tundra’s piece, Halo, creates eerie scenes such as a lightning storm and a fire, playing with space and criss-crossing beams of light. A figure weaves in and out of the beams, getting closer and closer but ultimately disappearing into the darkness. The soundtrack consists of choral music overlaid with what sounds like either rain or a scorching forest." says The Creators Project

Technical support: Robe Lighting, Light Logic Special thanks: Mix Pro, ARMA17 Team As well as: Dmitry Znamensky, Ildar Yakubov, Egor Kraft, Bulat Sharipov Filming and editing: Evgeniy Arkhipov vimeo.com/tunddra robe.cz lightlogic.ru fb.com/silasveta fb.com/dpulseband fb.com/monoleakagency

Kolobok by SilaSveta

Russian masters of projection mapping SilaSveta did a fun installation on Gorky Park gates facade at Moscow International Festival "Circle of Light-2012". A sort of a visual trip based on a famous Russian folk-tale "Kolobok".

http://vimeo.com/51680823

Adrenalin Games: Buran projection

The legendary soviet space shuttle "Buran" restored his old fame playing a role of background for video mapping projection made by Russian studio Sila Sveta for Adrenalin Games festival in Moscow.

http://vimeo.com/38045794