3rd Wave of Inspiration
Since 2003
British art director based in Vietnam, Andrew Millington shares the latest branding work he did at Prophet with Hector Pottie for West Studios. This concept was all about transforming the home of British television into a place that people could call their home.
The Brief
To create the social marketing material for Adidas's officia Winter Olympics Kit launch.
The BLUP way
There aren't many household names who represent GB in the Winter Olympics so there were no sports celebs to base the kit launch around. Thinking The Blup Way we decided to focus on the kit with no model at all giving each piece its own identity through a series of still and motion graphics. The soundtrack we added aims to act like an 'epic' movie trailer in order to create a dark, icy impact.
The fine folks at 72andSunny came to Munkowitz (GMUNK) late in 2017 with a bold idea – they wanted to explore the relationship between Humans and technology and explore the notion that together, this union is more powerful than ever. They wanted Munko to create a series of films that spotlight the all-new INFINITI QX50 through the relentless cycle of man pushing machine—and machine pushing man.
This modernist photo tiles won't let you down (in case you are architect) while visiting a bath. WC Tiles is a self-initiated project created by Lithuanian design studio Gyva Grafika
Creative Carbon is a creative studio specialized in branding, graphic design and CGI with clients around the world. Recently they finished a new packaging design for Japanes Sake brand "Brave Bear". Its special Junmai Daiginjo variety is the first product of its kind to incorporate a soft note of honey, providing a somewhat "wild" experience. The visual identity, packaging and communication exploit this unique feature of the product, further enhancing the experience.
Yamaguchi prefecture is tucked away in the south-western tip of Japan’s main island Honshu. Among the sake - uninitiated, is best known for the pleasant tourist town Iwakuni. When it comes to sake, Yamaguchi prefecture is known as the home of gorgeously scented, delicate, delicious and super-premium products.
"Based in Melbourne, Australia, with contributors and connections on three continents. The project reel includes a unique collection that transcends any one industry, or application. Rama Works has a distinguished palette and focuses on clean iteration, and instant brand recognition. With a strong foundation in industrial design, Rama Works has been working closely with worldwide distributors for future projects."
"We started out by creating the identity with the hashtag as the initiative logo and colors and typography. After that we used groceries from the different categories of Ecological, Swedish, Vegetarian and Frozen and created headlines to be used in the campaign as well as printed material. The end result was very appreciated and the initiative is still as important and current as ever. We still need to change our behavior for a sustainable future."
Photography by Mattias Lindbäck
Food styling by Ylva Bergqvist
First floor - Kitchen and Dinning area
London-based LLI Design lead by Linda Levene recently completed a total redesign and refurbishment of a 7 storey townhouse in Highgate, a leafy and desirable part of the city.
First floor - Kitchen Island
Kitchen, Fireplace + Chaise + Joinery Unit
The owners wanted to create a new environment; they liked the idea of having a contemporary house and agreed that the house lent itself to this, however they were concerned that contemporary design could be cold and impersonal.
3rd Floor - Formal Living Room
The brief was to create a contemporary family home, not in a stark clinical sense, but rather, colourful and practical. The key to the overall success of the design was to re-think the dynamics of all the spaces and change the existing layouts to provide a design and flow which responded to their brief. The family had a large collection of vintage travel posters that they wished to display prominently around the house.
4th floor Bedroom
4th Floor - Bespoke Red Lacquer Bed Detail
5th Floor - Master - Dressing - Ensuite
By changing the dynamics of the spaces involved we maximized the available space creating a contemporary, but colourful, warm and inviting home; with a harmonious feel as you move up the house, but with each floor having its own character. As with the majority of LLI Design’s projects, the construction, joinery, home automation and landscaping were carried out by our in-house vertically integrated teams - Pegasus Property & Pegasus Automation.
Barcelona-based firm H ARQUITECTES built a home in Catalonia with two courtyards and a central garden. House 1014 features a remarkable red brick, that spans the gap between two crumbling facades on a street in Granollers, Barcelona. Two brick patios bracket the family home, offering a transition area from street accesses on either side of the block, while a further garden splits the space into two distinct halves – one serves for more private domestic activities, and another for one for entertainment.
To create a pedestrian entrance from a street, an original stone facade with ornamental window was preserved to create a pedestrian entrance from a street. "The sequence of spaces creates some kind of ambiguity about what is an interior or exterior space," said the architects.
London-based FutureDeluxe were approached by Wacom & Iris London to create a self-initiated art film with an open brief. The result is a surreal and experimental art piece combining woman and bird to tell a beautiful visual story within an imaginary world of intricate colour and detail – Plume.
Pol Kurucz’s "Uncovers" photo series is a Franco-Russo-Brazilian co-production that pokes fun at conventional magazine covers. Rather than posing to sell, the Uncovers models follow their own aesthetic and behavioural norms to tell a colourful story. Uncovers wants the fashion-savvy crowds to reflect on conventionalism and the lack of freedom in the representation of women in commercial publications. The shootings took place in Rio de Janeiro and São Paulo during Pol’s transition phase from the fine art world to the more polished and glamorous universe of fashion magazines. The series was a delicate balancing act between the amazement, the deep respect and the irony that the fashion industry inspires to the photographer. This unpublished photo series will be part of Pol Kurucz’s upcoming exhibitions
Photographer and art director: Pol Kurucz (France)
Styling: Natasha Sync (Russia)
Designers / Brands: Davi Ramos, Fernando Conzedey, Sri Clothing, Wallace Barros, Vitor Zerbinato, Fetisso
Set design: Mary Cruz, Lara Ferro
Casting: Tamires Melo, Carollyna Melo
Hair and Makeup: Fernando Haddad, Will Vieira, Diego Américo
Coordination: Tamires Melo
Technical Assistance and Lighting: Gui Griebler, Lucas Stirling
Lima, Peru based IS Creative Studio was commissioned to create graphic identity for Latin American Design Festival went this February. Inspired by La Fiesta de la Calendaria. Catholic devotion and the festival spirit mix in the streets, thousands of musicians and dancers take the scene, performing throughout the city. With more than 2000 attendees in its 3rd edition LADFEST has been consolidated as one of the most creative, inspiring festivals in the world.
OLYMPUS DIGITAL CAMERA
OLYMPUS DIGITAL CAMERA
OLYMPUS DIGITAL CAMERA
OLYMPUS DIGITAL CAMERA
OLYMPUS DIGITAL CAMERA
OLYMPUS DIGITAL CAMERA
The new Audi A5 Coupé premiere became the world’s first automobile launch event employing real-time motion tracking technology. The car’s advantages were presented in an innovative show “Artificial Intelligence vs YOU’ — the result of a creative collaboration between the event’s general producer, DEPARTÁMENT New & Wow Marketing agency, SILA SVETA studio and Interactive Lab.
The creative concept “AI vs YOU” was the main theme of the event and the reference point for the script of the show where real-time motion tracking technology was used. Acting as the author and the main character of its own presentation, the car effortlessly controlled the 3D mapping scenario by driving around the projected area. Special sensors were attached to the car to detect its precise location in the 500 sq.m space and to connect it to the live synchronisation and rendering system creating impressive video content and controlling light fixtures in real time.
More than 400 guests watched the show from the stand designed to secure a specific viewing angle. At the show’s culmination point each of them was surprised by a phone call telling them a short phrase “But You Can” in the voice of Artificial Intelligence.
General Producer & Creative Agency — DEPARTÁMENT NEW&WOW Marketing
Creative & Technology concept — DEPARTÁMENT x SILA SVETA x Interactive Lab
Video content and special effects — SILA SVETA
Interactive show, tracking system — Interactive Lab
Art director and virtual reality artist Boldtron runs a self initiated agency FANTASARAXIA (previously) in the middle of sunny Barcelona doing a lot of collaborations with famous Spanish agencies like the latest with Serial Cut we reviewed last year. His latest commission was created for local brand Miranda for Lydia in collaboration with Somos Usted agency, revealing a fashion line as like as it imagined on sale in totally virtual world.
Sing-Sing is a collaborative animation, photography, and design studio formed by Adi Goodrich, & Sean Pecknold (previously) They use a lot of vibrant colours and positive energy in creating projects like a lyric video for Fleet Foxes, a few photography and animations works for Headspace, an optical illusion photo series for Sagmeister & Walsh, an Alphabet book and a lot more
"After dusk in the high desert, as the sky quickly darkens, a lone hiker stumbles across a window into another world. As the man approaches the portal, he is met with his own reflection and we suddenly sink into the ReflectionVOID."
"In the VOID, scattered portals reflect star patterns against deep black skies. The stars sing to us, but the relentless nature of the high desert reminds us of our mortality. The razor sharp cactus blades and the cold jagged rock formations threaten our fragile bodies. The portals allow us a deeper perspective, they show us the Universe as we reach into our souls for cosmic significance. As we sink deeper into the unknown, we’re met with a tall human-like figure, a mysterious desert dweller with a purpose and a message."
A Page Films / Cinematic Syndicate Production
Produced by Lance Page and Jesse Andrew Clark
pagefilms.com
cinematicsyndicate.com
Original Music by Lorn
lorn.bandcamp.com/
Six People - Six different situations. One oscillograph records their reactions. What makes their heart beating faster?
Directed by Jean-Paul Frenay
Client : Germanos / OTE Group
Agency : Ogilvy & Mather
Production : Central Athens Film Productions
Director : Jean-Paul Frenay
Melbourne-based agency Mass Current creates eye catchy solutions for events and brands. Worth to mention that their neon basketball ring for Stussy went viral last year
Nguyen Qui Duc, writing in Vietnam. Courtesy of VAWAA.
"Vacation with an Artist" or simply VAWAA is a quite new platform for people like us: those who like travelling with a purpose. With no intend to advertise the service we follow its concept hence it is not new and even Airbnb launched its "Experiences" last year. Through VAWAA, an art-hungry traveler can book several-day workshops with a street artist in Buenos Aires, an ikebana master in Kyoto, and a bamboo bicycle-maker in Bangalore, among other artisans representing a vast array of mediums.
Nguyen Qui Duc, writing in Vietnam. Courtesy of VAWAA.
Sim Chew Poh, rattan weaving in Malaysia. Courtesy of VAWAA.
Mauricio Kolenc, woodturning in Uruguay. Courtesy of VAWAA.
Junpei Omori, ceramics in Japan. Courtesy of VAWAA.
Get your Airbnb first travel discount with us
Rodrigo Pinheiro founder of Paste In Place studio is a talented art director pushing the boundaries of fashion campaigns they deliver for customers. Beside this, "Paste in Place" practice a collage art techniques that some of them went viral last days
