Sweden food retailer Axfood approached SNASK studio to create their new campaign "Food2030" - an initiative that urge a joint effort between consumers, business and politicians to work together to ensure sustainability.

"We started out by creating the identity with the hashtag as the initiative logo and colors and typography. After that we used groceries from the different categories of Ecological, Swedish, Vegetarian and Frozen and created headlines to be used in the campaign as well as printed material. The end result was very appreciated and the initiative is still as important and current as ever. We still need to change our behavior for a sustainable future."

Axfood / Snask

Photography by Mattias Lindbäck

Food styling by Ylva Bergqvist