Uncovers by Pol Kurucz

Pol Kurucz’s "Uncovers" photo series is a Franco-Russo-Brazilian co-production that pokes fun at conventional magazine covers. Rather than posing to sell, the Uncovers models follow their own aesthetic and behavioural norms to tell a colourful story. Uncovers wants the fashion-savvy crowds to reflect on conventionalism and the lack of freedom in the representation of women in commercial publications. The shootings took place in Rio de Janeiro and São Paulo during Pol’s transition phase from the fine art world to the more polished and glamorous universe of fashion magazines. The series was a delicate balancing act between the amazement, the deep respect and the irony that the fashion industry inspires to the photographer. This unpublished photo series will be part of Pol Kurucz’s upcoming exhibitions

Photographer and art director: Pol Kurucz (France)
Styling: Natasha Sync (Russia)
Designers / Brands: Davi Ramos, Fernando Conzedey, Sri Clothing, Wallace Barros, Vitor Zerbinato, Fetisso
Set design: Mary Cruz, Lara Ferro
Casting: Tamires Melo, Carollyna Melo
Hair and Makeup: Fernando Haddad, Will Vieira, Diego Américo
Coordination: Tamires Melo
Technical Assistance and Lighting: Gui Griebler, Lucas Stirling