Both coming from Russia, and having had an extensive career together, they treat the very act of creating an app as an art project. «The whole process is very poetic – says Aleksei, – we come up with new ideas daily and go around in circles building upon each others’ concept, the shared history allows us to do it almost without saying a word. This weird blend of technical and design skill that we both possess and multiply in each other is probably the main driving force behind the app, without that we would be just making another boring social network, but it feels that we can achieve something much more artistic with this one.»
Actually the two have pulled off just that some time ago – they shook up the russian media landscape with the revolutionary w-o-s.ru project, that became the most experimental media platform ever to exist in russian internet. Having closed in 2015, it still has a surprising influence how the field of russian new media looks.
Already a year into the process of building the app, Aleksei found the very same concept behind it in the works of Russian literary scholar Viktor Shklovsky – an important underground figure of early XX century.