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The cube measures 5.50 meters long, 2.55 meters wide and 3.10 meters height

Stronger Than Time: G-class 1979 inside "Amber" Cube

January 17, 2018 by Arseny Vesnin in Advertising, Art, Cars, Events, Motioncollector, Germany, USA, Sculpture, 2018

Mercedes-Benz encases its 1979’s G-class inside a gigantic “amber” (44 tons of coloured resin, 90 days in production) cube at NAIAS 2018 Detroit show. Created by Antoni agency with video production from Markenfilm-Crossing

The 1979 model of the G-class is enclosed in 44.4 tones of synthetic resin

"The piece symbolizes the timelessness of the off-road legend and makes a conscious reference to the natural phenomenon of insects preserved in amber. With it, the german auto manufacturer wants to portray through an art piece that these characteristics have been handed down from generation to generation, making it the perfect symbol for the premier of the classic’s newest version."

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January 17, 2018 /Arseny Vesnin /Source
JAN
Advertising, Art, Cars, Events, Motioncollector, Germany, USA, Sculpture, 2018
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