Evolving context
In 2013, CROWD studio, one of the most talented Barcelona based digital and design agency, has transformed the famous 3 “FFF” into one icon, it was the birth of the official OFFF logo that maintained its presence for 5 years. With with over 18 years of content and a Festival that is ever-evolving, growing every year to become one the most important event to attend worldwide while providing endless innovation, it was time for a change. The OFFF icon has finally become visually recognised by everyone, so it became unnecessary to conserve the 3 “FFF” in the logo. The OFFF icon is now visually abstract, simplified and more compact thanks to re-thickness of the symbols.