Polytech Indentity

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Moscow's Polytechnical Museum recently ran an open competition for the new identity and chosen the progressive work of Anna Kulachek and Irina Ivanova that you can see below. The new identity is going to ease the interaction between exhibitions and visitors by a visual language based on electric's schemes from school's physic studies. The identity got the new level of customizing by taking the generative modular concept that can be applied either on print and digital productions or on navigation scheme inside the building. The project is also unique just because it is not easy to get modern things done for state institutions like this in Russia.

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Minsk Style

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When I first time saw the concept work for Minsk, Belarus capital rebranding, done by Moscow-based designer Maxim Ali, I was confused with that bright stripes and fresh forms. What they all to do with the city like Minsk? But later things grow on me and I spotted a new video for "Think Minsk" project done by another talent Alex Frolov. I won't ever be so sceptical, the things must change, we can't stick to old habits and not revolutionize the whole perception of the object huge as the city. Great job!

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(Russian only) http://vimeo.com/72693983

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Fan the Flame by People Too

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Russian paper-craft agency People Too (Lena Erlikh and Aleksey Lyapunov) has been commissioned by Ogilvy & Mather London to create a visual message for Amensty International. I won't comment the idea but the execution is great as usual, please check the behind the scene on http://www.behance.net/gallery/Fan-the-flame/10220189 people-too-fan-the-flame-1

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Pacific Light by Ruslan Khasanov

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Russian graphic designer Ruslan Khasanov who is probably best known for his experiments in liquid typography just released this experimental video where he plays with the interaction between ink, oil, and soap. Khasanov says he became inspired while cooking with a mixture of oil and soy sauce when he noticed the small black beads begin to form at the bottom of a container. He then began playing with a mixture of ink and soap to create this amazing mix of blue, white, yellow, and magenta. See everything in motion in the video above, and you can see some larger stills over on Behance. via

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http://vimeo.com/71035290

Pacific Light by Ruslan Khasanov

in , , , ,

Russian graphic designer Ruslan Khasanov who is probably best known for his experiments in liquid typography just released this experimental video where he plays with the interaction between ink, oil, and soap. Khasanov says he became inspired while cooking with a mixture of oil and soy sauce when he noticed the small black beads begin to form at the bottom of a container. He then began playing with a mixture of ink and soap to create this amazing mix of blue, white, yellow, and magenta. See everything in motion in the video above, and you can see some larger stills over on Behance. via

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http://vimeo.com/71035290

Stoyn Ice Cream Sculpture

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You may remember this indulging project STOYN of custom shaped ice-cream featuring heads of famous heroes from the world history. Along with adding new flavors and head-shapes like Facebook CEO Mark Zuckerberg or shapes from the famous horror movies, guys did a huge concrete ice-cream sculpture for festivals drops Sculpture of Mickey by Artem Syulev & Polinest

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http://www.vimeo.com/68913430 FIRMA®FILMS Directed by Igor Shmelev

Vadim Zakharov: Danaë installation at the Russian Pavilion

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"Drawing from the perpetually revisited myth of Zeus and Danae, an installation by Vadim Zakharov in the Russian pavilion at the Venice Biennale 2013 uses consumable objects and the sequence of architectural spaces to make manifest underlying ideas about 'rudeness, lust, narcissism, demagoguery, falsehood, banality, and greed, cynicism, robbery, speculation, wastefulness, gluttony, seduction, envy, and stupidity.' the impregation of danae occurs when zeus appears to her as a golden shower after she is locked in a tower to prevent the professed death of her father. gender dynamics and the poetic cycle of gestation are reconstructed spatially with a total use of the pavilion-- a first in the history of the building. aside from providing two viewing points, the division of lower and upper chambers implicates the viewer directly in the materialization of the myth. through a large aperture in the floor a women-only space is laden with golden coins and fitted with umbrellas to shield the mechanical fall of the symbolic objects." via

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