Polytech Indentity

Moscow's Polytechnical Museum recently ran an open competition for the new identity and chosen the progressive work of Anna Kulachek and Irina Ivanova that you can see below. The new identity is going to ease the interaction between exhibitions and visitors by a visual language based on electric's schemes from school's physic studies. The identity got the new level of customizing by taking the generative modular concept that can be applied either on print and digital productions or on navigation scheme inside the building. The project is also unique just because it is not easy to get modern things done for state institutions like this in Russia.