More brilliance. More beauty by Sony
Sony filled an abandoned casino in Romaina with 4,000 balloons and 1.5 tons of glitter for one intense TV advert. Shot in 4k, the ad made by American director Andre Stringer, together with DDB Berlin
Nike Free Experience
Nike approached Amsterdam-based studio Random to create their new outdoor experience using cutting edge technologies
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For the launch of the next generation Nike Free outsole, we developed an interactive installation to capture the Auxetic Sole Technology : a structure that spontaneously expands and contracts upon impact. We created a range of hands-on digital and physical tools to enable the Nike teams to interact in a tactile way with the technology.”
Worth to see
Sweeepz by Serial Cut
Serial Cut shared their upcoming project made in collaboration with Fantasaraxia. The original organic shapes created by them came to life by a series of motion pieces and stills, dividing the project in three parts: “Sweeepz”, “AstroXYZ” and “Offfpener” made exclusively for OFFF by Night Antwerp
Residual
RESIDUAL - An art film directed by Marek Okon is about an artist struggling to realise her creative vision during an intense period of introspection, pain and beauty.
‘Residual’ conjures an intensely personal look at the inner struggle of a creative soul looking to externalise her inner voice into tangible artistic expression. As the struggle moves forward, the artist dives in and out of her thoughts—bobbing up and down on the powerful swells of possibility. Trying to forge progress before the weight of her imagination comes crashing down around her. Only time will tell if this artistic quest will result in breakthrough, insanity or something else all together...
The film showcases Syban Velardi-laufer, a London based performance artist and costume designer who at the time was working on her collection for her Masters in fashion from Bunka university in Tokyo.
Art Director : Marek Okon
Editor : Aika Miyake
Music & Sound Design : Masataka Odaka
Director of Photography : Austin Uchino
Performance Artist & Costume Design : Syban Syban
Colorist : Toshiki Kamei
Air Max by ManvsMachine
A metaphorical exploration by MvsM of air and the negative space it occupies.
Come Together – a film directed by Wes Anderson starring Adrien Brody
See the new film directed by Wes Anderson, starring Adrien Brody for H&M Christmas 2016 campaign
Everything is in your Hands
“The terminal part of the human arm located below the forearm, used for grasping and holding and consisting of the wrist, palm, four fingers, and an opposable thumb”
Watch visual experience Directed, shot and edited by Gioacchino Petronicce
Artificial Anatomy by Paul Hollingworth
Artificial Anatomy is an ongoing personal project intended to explore our understanding and perception of surface, texture and volume. Whilst part one of the project used paint to define the form of the human head and skull, part two uses light.
Memento Metro by Alexey Domrachev
Moscow-based designer and photographer Alexey Domrachev has been taking unseen portraits of commuters on capital's underground for years. This year he decided to create a guerilla exhibition called "Memento metro" by sticking prints on exact place where photos were taken. Follow this young Bresson on Instagram and watch the film below
Caravane Studio
Caravane is a tactile creative studio based in Montreal gathering art directors and designers Jean-Constant Guigue, Francis Dakin-Côté and Frédéric Bouin. The studio’s work is characterized by a strong use of matter and finds itself at the frontier between graphic design and contemporary art.
John Lewis Christmas Advert 2016
Who does not love traditions? Neither we are. Here is a new year-waited Christmas advert presented by UK retail store network John Lewis. But here is the funny fact - it was a false-start last week when someone spotted a student work dedicated to John Lewis Christmas topic and push it through social web and medias so it gained a million of views. But lets watch original one and compare it to previous ads from year 2015, 2014 and 2013
Drone Racing League
Dazzle Ship helped launch the Drone Racing League by designing a broadcast package for their first TV series. Drone racing is a cutting-edge new sport at the forefront of emerging technology. DRL’s insane courses and professional sports media stand to redefine the meaning of sport.
From a creative perspective, branding a sport that doesn’t yet exist beyond the imagination of a few individuals was a challenging task. We struck a balance between educating viewers on the real-world aspect of the sport while transporting them into a futuristic science fiction environment that would represent the experience of drone racing.
This made DRL feel exciting, fast paced and futuristic.
DRL is the first-ever professional race series for first-person-view (FPV) drone racing, bringing together the world’s best pilots to fly DRL Racer 2 quadcopters head-to-head through neon-lit environments in the quest for the planet’s best FPV pilot. An early DRL YouTube teaser went viral in January, racking up almost two million views with tantalising footage of the world’s most exciting new sport.
70s Venice Beach
Graduation movie (École Georges Méliès, 2015) telling a story about two brothers directed by Damien Deschamps, Vincent Gallut & Lucie Prigent.
Diffusion Choir
Diffusion Choir is a kinetic sculpture that uses 400 folding elements to reveal the movements of an invisible flock of birds. Its movements are always changing, driven by custom software running a flocking algorithm. The sculpture hangs in the atrium of 650 East Kendall Street in Cambridge, Massachusetts, and was commissioned by BioMed Realty. Diffusion Choir was created by Sosolimited, Plebian Design, and Hypersonic
The Rodina
The Rodina was founded in 2011 by Tereza and Vit Ruller. Czech-born, Amsterdam-based independent graphic designers.
The Rodina works on commissioned design projects, while also experimenting autonomously. The Rodina invents the ways how experience, knowledge and relations are preserved and produced. Interested in connections between culture, technology and aesthetic, The Rodina designs events, objects and tools.
Shanghai Forever
Urbanist and media artist JT Singh has captured the vibrance and massive scale of Shanghai’s skyline, streets, and infrastructure through a series of experimental projects viewed by millions (This is Shanghai, Walk in Shanghai, etc); hence, contributing greatly to the city's growing global status. With this new film, he turns to the Shanghai of its residents, the lives that revolve not around the city’s 4000 skyscrapers, but around the simpler ways of living, the local charm, and the familiar corner.
The Old New World
"The Old New World" is a Photo-based animation project created by Russian designer Alexey Zakharov. It's a travel back in time with a little steampunk time machine. The main part of this video was made with Camera projection based on photos.
Departáment Showreel
Understand yourself, in order not to betray yourself. Watch the new showreel submitted by DEPARTÁMENT.
DEPARTÁMENT’s philosophy can be described in just two words NEW&WOW, because the reality is simple: our guys like implementing their ideas in a way that will take everyone’s breath away. Inspired by cultural and technological progress, we use these developments to lookout for new ideas and tools for effective solutions in marketing, advertisement and PR.
The Best Planet
Russian Airlines S7 concrete the title of most creative local advertisers. After successful "I want to go where" and "OK GO - Upside Down" award-winning campaigns (several cannes lions of 2015, 2016) they are back with the new masterpiece "The Best Planet" with narration from Russian cosmonaut Andrey Borisenko. Created by Wieden+Kennedy Amsterdam
HBO Westworld - Main Titles
"Elastic and Patrick Clair crafted another opening credits masterpiece, this time for HBO’s highly regarded “Westworld” series.
The show takes place in a vast theme park populated by artificially intelligent androids that are indistinguishable from humans. The 100% CG title sequence uses 3D printing aesthetics as a metaphor for the issues of identity, authenticity and free will.
Created by created by Jonathan Nolan (brother of Christopher) and Lisa Joy, “Westworld” debuted on HBO on October 2nd, 2016."
