Interactive Navigation by SILA

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Moscow House of Photography and Nokia along with AR-Door and SILA have created the projective animated navigation across the building and its expositions. SILA is a small but brave Moscow-based media design studio did a number of good identity and conceptual design works that are worth to explore on http://s-i-l-a.com/

http://vimeo.com/50855618

Stranger & Stranger packaging

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Stranger & Stranger is a packaging design and branding company specialising in alcoholic drinks. They create over 100 drinks brands every year in markets all around the world. You can stick to the screen now, exploring some awesome picks in the post or later revealing the very best examples on their website http://www.strangerandstranger.com/

Herring & Herring

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Herring & Herring is american studio is born in NYC from the meet up of Dimitri Scheblanov & Jesper Carlsen. The Russian-American & Danish-American artists are passionate about photography and fashion. Creating great images, they ended up working with big media and brands from around the world, including Vice, Zink, Surface Magazine & Gucci. via Whitezine

Denim Pavilion identity by Pavel Emelyanov

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I think we become addicted by identity works of Pavel Emelyanov and his büro "Eskimo". This time the luck came to unknown but brave Moscovian jeans store "Denim Pavilion" and they get this awesome set of branding as a reward for taking a good challenge with awesome designers.

A Touching Application by Working Title

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We had a chance to speak with Russian designers from "Bureau Working Title" that did a commercial short "A Touching Application" using no 3D software, only projection mapping, modeling and classic animation. The ad shows advantages of Russian navigation application published by Yandex Ltd.

DC: What is the main plot of this advertisiment? The touching story tells us about two sentimental creatures from some outer world; nevertheless, they seem to be a lot like humans. As the two plan their date in a telephone conversation, they decide to meet up in a planetarium. From now on, they get any information from a mobile map application, which tells them the best routes, timing and any other – that's important – interactive tips. They face random barriers on their way: she gets stuck in a traffic jam, he forgets to buy her flowers and so on. The application helps them to finally meet each other on a crossroad and make their way to the planetarium "using" the "street view" option. We see them as they watch the stars leaning towards each other. The story ends up with a slogan: "A touching application".

What was the largest challenge in producing and directing the project? The hardest was to deal with time which passed so slowly. Classic animation process requires a lot of patience, and the more patient you are, the more satisfaction you get when the work is done. But russian advertising is always about tough deadlines, so you have to make it really quick. Thanks to the professionals who helped us getting the shootings done in its best ways and shared their skills with us. Furthermore, it was a great challenge to combine various techniques: stop-motion animation with dummies, iPad-freezelight, 3D projection mapping and a little bit of computer graphics.

How long did it take you to complete the whole project? Making of all the stage requisites, creating the script, directing everything to its sterile fancy looks, shooting till the final cut – the whole process took us about 1,5 months to get done.

http://www.youtube.com/watch?v=CcISIVoSZGQ

Credits:

Concept, script, production: Бюро "Рабочее название" (Bureau Working title) www.workingtitle.ru Director, camera: Ivan Proskuryakov Light: Pavel Ukhanov Animation: Alla Solov'eva Projection mapping: Sergey Titov and Sasha Gavrilova (Stain) Dummies: Igor Khilov Stage requisites: Alexey Petrov, Anastasia Zolotilina, Lena Shagieva Freezelight, compositing, CGI: Marina Cherry, Ira Lubomirova Music: DZA (http://soundcloud.com/dza)

A-Moloko by Ermolaev Bureau

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Clever identity gets clever prizes. Ermolaev Bureau was among 4 Russian names rewarded by European Design Awards 2012. Designers Vlad Ermolaev and Olga Balina (designer behind our DCMAG logo and cover design) won Gold in Identity for "A-Moloko" project.

This visual identity developed for a company selling milk through a chain of milk vending machines. The logo concept was suggested by the name of the chain: Automated sale of farm fresh milk. The first letter 'A' which when turned upside down resembles a cow's muzzle was taken as the basis. Visual identity is built on a system of symbols that show the path of the milk from the cow to the consumer.

Sucker by FIRMA

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Still controversial culture of the lollipop was fuelled by FIRMASTYLE's Sucker concept in 2008 and now smashed by its production. A series of 5 Suckers is available for every taste and color: Mr. Pain with a taste of blueberry, Abuse with a taste of watermelon, Trinity with a taste of strawberry, cherry and banana, Cherry Twins & Chocolate Asus. A good sense of humour like this can literally save internet from porn invasion.

http://vimeo.com/43987241