Swiss grit by Chris Ashworth
Chris Ashworth is an English graphic designer known for being the executive global creative director for Getty Images and the art director of the magazine Ray Gun in 1997. Ashworth graduated from the York College of Arts & Technology in 1990 with a degree in graphic design. In collaboration with some friends, he opened a design studio called Orange, which created black and white, easily photocopiable flyers for local nightclubs.
Ashworth is inspired by Swiss design aesthetics, and refers to his own style as "Swiss grit". This style is characterised by hyper detail, barcodes, horizontal lines, and the use of multiple transparent layers.
