When it comes to showcasing Gareth Pugh fashion, I leave all the work behind and sit down to write this in a onebreathe. Hence the new Spring/Summer 2015 collection deeply reminds me the work of Leon Bakst but imagine he met Nosferatu or someone from the dark side of Pagan mythology, deep, dark and captivating. Gareth Pugh caused a stir for S/S 15 by eschewing his usual slot on the Paris Fashion Week schedule and kicking off New York Fashion Week with an immersive live experience, made in collaboration with Lexus. The event featured three short films that combined Pugh’s designs with performances by models, choreographed by Wayne McGregor. Filmmaker and artist Andrew Thomas Huang served as creative director. SHOWstudio is proud to exclusively release the films - Megalith, Chaos, and Ascension - alongside a gallery of images that show off Pugh's S/S 15 collection in detail.
http://www.youtube.com/watch?v=lDbJXFHcoGM
http://www.youtube.com/watch?v=ZFgf58b-0q8
http://www.youtube.com/watch?v=qeaXJhQyjAI