YSL Beautē ╳ Pokras Lampas: Calligraffiti Performance
To present their recent fragrance for men YSL Beauté asked the renowned Russian calligraphy master Pokras Lampas to set a performance during their Moscow leg of the international Y campaign. The challenge was not new for Pokras - 2 Hours, 5 Meters "Y" letter and 1 Artist in made his own epic #calligrafuturism manner
“Performance Arts — a special mix of skills, emotions and unpredicted things.
I love to challenge myself with the projects where randomness replaces any boundaries of comfort.
Climb up 5 meters to paint a huge letter “ Y “ ?
Why not. Keep it on tight timings? Great, there is gonna be a lot of paint splashes.
Any experiments is an invaluable experience and emotions from the result and the process of creation.”
