Traum Inc. was commissioned by ON Running to promote their new shoe Cloud X released in a special all black and all white version.
Shot in Iceland the film creates a world of black and white, brutalist and wild but technical, balancing sublime landscapes with technical closeups and 3D renderings of the shoe. The film pits a runner agains his alter ego, chasing each other until it comes to a final stand off between both.
Thomas Traum (TRAUM INC)
Alex Griffin (On-Running), Thomas Traum
Nikolaj Beltzer (OKAY Studio)
Ludovic Roussaux (OKAY Studio)
TRAUM INC (Safwaan Motara, Hayden Martin, Thomas Traum)