ON Running — “No Room For Grey Areas”

Traum Inc. was commissioned by ON Running to promote their new shoe Cloud X released in a special all black and all white version.

Shot in Iceland the film creates a world of black and white, brutalist and wild but technical, balancing sublime landscapes with technical closeups and 3D renderings of the shoe. The film pits a runner agains his alter ego, chasing each other until it comes to a final stand off between both.

DIRECTOR
Thomas Traum (TRAUM INC)
CREATIVE DIRECTION
Alex Griffin (On-Running), Thomas Traum
EDITING
Nikolaj Beltzer (OKAY Studio)
GRADING
Ludovic Roussaux (OKAY Studio)
DOP
Ruaraid Achilleos

1ST AC
Matthew Choules
TALENT
Kazeem Temiday
STYLIST
Erna Bergann
VFX
TRAUM INC (Safwaan Motara, Hayden Martin, Thomas Traum)
PRODUCTION
TRAUM INC

Traum Inc