Nike SNKRS Box Experience

January 21, 2017 by Arseny Vesnin in Advertising, USA, Motioncollector, 2017

To celebrate the U.S. Basketball team going for the Gold in Rio 2016, Hybrid Design partnered with Nike Brand Design and Golden Wolf to create one-of-kind boutique retail experience, re-launching an equally unique shoe: The Nike Air Foamposite One. This larger-than-life, digital sneaker box projected 4 sides of Air Foamposite One-inspired animation, visible from as far as the Bay Bridge in San Francisco