Nike Selfridges by ...,staat

Series of 8 interactive windows at Selfridges London for Nike by ...,staat. In collaboration with Nike Brand Design EMEA.

Together with Nike Brand Design Europe …,staat designed eight stunning windows – each taking the main characteristics of each product and translating them into interactive and/or kinetic art installations. All were set within a concrete environment to ensure visual consistency throughout all the windows, as well as visually connect back to the Nike+ House of Innovation.

http://vimeo.com/60156741

UPD: Golden Cannes Lion 2013 in Design Point of Sale http://winners.canneslions.com/entries/485703/nike-house-of-innovation-selfridges-windows