Gorky Park Ice Cream Identity

With the nostalgic flashback to Soviet epoch designer Anastasia Genkina and art director Misha Gannushkin have created these beautiful branding and packaging designs for Gorky Park ice-cream, which are also shot in a fantastically playful way by Grigory Sobchenko.

“This ice-cream has been a treat inseparable from a walk in the Moscow Gorky Park for decades. It`s special taste of creamy vanilla and waffle cone became a memory of childhood for several generations, and it has remained true to the old fashioned recipe. The aim to connect the historical value with modern recognition through design was achieved by developing patterns, inspired by key symbols of the Park`s life. Each pattern corresponds with one of the six flavours.”