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Nike Free Experience

December 06, 2016 by Arseny Vesnin in Netherlands, Agencies, Advertising, Motioncollector, TOP 2016

Nike approached Amsterdam-based studio Random to create their new outdoor experience using cutting edge technologies

“
For the launch of the next generation Nike Free outsole, we developed an interactive installation to capture the Auxetic Sole Technology : a structure that spontaneously expands and contracts upon impact. We created a range of hands-on digital and physical tools to enable the Nike teams to interact in a tactile way with the technology.”
— Random Studio
nike-installation2.jpg
nike-installation1.jpg
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December 06, 2016 /Arseny Vesnin
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