We deeply hope this is a last year to raise the humiliating question of women role in art.. in everything, especially when the audience is 60% of you - the best ever Earth can give. For DC it was essential from the start to praise female work and speak about projects like "The Fifth Sense" (even it's based on commercial platform) that are revealing female talents worldwide. The Fifth Sense is a new initiative run by i-D Magazine and Chanel. Below we share the epic project delivered by young British digital artist Lucy Hardcastle aimed to sense the beautiful scent via digital online installation..
Taking her brief from The Fifth Sense, she wanted to combine the idea of scent with the already existing sensory angle of her work and make something unique. The result is inspiring and impressive: a jewellery box of compartments and chambers to discover online – actual objects that you want to touch and lick that have the duality of being hyper-real but also action filled digital responses. “In terms of a website, it’s really something that hasn’t been done before – people haven't had the reason to make a site built with WebGL that's so visual. We wanted to make work that makes other people question how we did it.”
"Intangible Matter" is a digital journey to make the invisible, visible. Inspired by CHANEL Nº5 L’Eau. Explore the physical and virtual elements of scent by deconstructing its unseen elements, combining the scientific yet emotive components of fragrance in a digital space. Each individual journey is unique to the user through the interactions and tasks of each space, creating a visual and sonic world of discovery.
At still only 24, Lucy Hardcastle is simultaneously studying her masters in Information Experience Design at the Royal College of Art. “Think of it as interactive design but grounded in data. I have a real gang of creatives,” she continues, “I just feel that as a young person, as long as you carve out a space for yourself and have a community, then you’ll be cool."