Identity for Aquatilis Expedition

You might remember super-talented underwater photographer Alexander Semenov capturing the habitants of the deep blue world of our oceans. Not long ago, Alexander decided to make a three-year long adventure across all deeps of the oceans - Aquatilis Expedition - the journey through the unknown. The identity and digital experience has been created by NY-based art director Tobias van Schneider.

The Aquatilis wordmark took inspiration from our space/universe. We aimed to create a simple & elegant wordmark giving you the feeling of floating through space with beautiful alien-like creatures. Strong typography choices complemented the look & underline the adventurous side of this epic project.