Whatabout: Future of Brands
RETHINKING THE FUTURE ALONGSIDE PAULA SCHER, GMUNK AND EIKE KÖNIG ON SEPTEMBER 11-13, ONLINE
Whatabout: Future of Brands Conference will take place on September 11-13 and gather creatives from around the globe to reflect on the way digital has transformed our reality and what a brand of the future should be in order to fit in in the new world.
Along with leaders of some of the world’s iconic creative studios, among which are Paula Scher, GMUNK and Eike König, participants will be exploring the impact of ongoing changes and the new type of brand that emerges out of them.
Two days of lectures will be followed by a day of workshops where you will learn and experiment to expand your thinking and imagination. To let you feel the power of the community, there will be Moderated Rooms where you can talk to experts about the magic of the digital world.
A special treat, the AR/VR Exhibition, displays the
works by the speakers and students.