Due to the current global situation, the brief will be open until 1st April 2021. Four winning teams will pitch their ideas live to an expert creative jury in Summer 2021, which includes the LEGO Group Global Chief Marketing Officer & EVP Julia Goldin, the LEGO Agency Global Head and SVP Remi Marcelli, Wired Magazine, and hosted by AKQA Chief Creative Officer, Peter Lund.
In a first for the competition, one of the four winners will be crowned grand prix. The team will then work with the LEGO Group and AKQA to create the idea. Each of the teams will be honoured with a prestigious Future Lions trophy.
The LEGO Group's Chief Marketing Officer, Julia Goldin, said: "At the LEGO Group we are committed to develop and inspire the builders of tomorrow. LEGO bricks provide endless possibilities for creativity, imagination and fun, whilst helping to develop skills like creative problem solving and collaboration. We are delighted to partner with AKQA on this year's Future Lions competition to challenge and inspire future creative leaders to produce innovative ideas to 'rebuild the world'."