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Mechanic Identity

October 16, 2019 by Arseny Vesnin in 2019

Moscow-based graphic designer Alexander Cherkasov shares his latest project made for “Mechanic” indoor “urban movements” technology company.

“Mechanic” develops three areas of business: elevator equipment, installation and service. The comfort and safety of passengers depend on a quality of provided services.

The concept of identity delivers a visual communication as an architecture. For example, a business card can be a cottage, and a website with a lot of pages can be a skyscraper. The human is behind any mechanics from design to operation and it is reflected in a naming and logo. The logo is an elevator that is responsible for “transporting” a lettering.

A dynamic identity system adapts any media, which gives an omni-channel opportunity in communication with clients. Monochrome colours support business style. Colour images show the interaction of elevator equipment with people.

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Mechanic font is an essential element of brand identity. It embodies reliability, manufacturability, and belonging to mechanics. The font enhances brand recognition and looks good in the case set. In a large size, the letters look like a streamlined mechanism.

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This sort of identity is able to solve company's business tasks and look preferable among the competitors. It demonstrates a service sector and at the same time saves austerity and meets the high standard of the company.

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@cherka_sov
October 16, 2019 /Arseny Vesnin
2019
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