Russian proverb says "Word is not a sparrow. Once it flies out, you can't catch it", it can hit, can humiliate and even kill. Shockingly tragic acts of youth violence are on the rise in our neighbouring China. An even lesser known finding is that in China, childhood verbal abuse has a strong link to adolescent delinquency (personally it happens everywhere in the world).

The Center for Psychological Research, Shenyang and Ogilvy & Mather, Beijing have joined hands to launch a creative campaign "Words Can Be Weapons" that raises Chinese public awareness of the serious and detrimental effects of verbal abuse.