Wang & Söderström Phygital Reality

Phygital - a new word in describing real world materia crawling into the digital existence and vice versa. This is the best way to describe what Anny Wang and Tim Söderström do on a daily basis by creating an unexpected digital experiences through materiality and technology taken from the real world. "For example, one series, Treasures amalgamates objects which you know are created on screen, but each element uses an analogue perspective. Marble and stone materials, or even a giant wobbly creature-like ball, appear so realistically that initially you think the image is a highly stylised still life shoot."