Interaction design students from Moscow based British Higher School of Art and Design strikes again in a tutor's challenge inspired by the upcoming OFFF 2012 festival. The brief is "Take OFFF". "We decide to risk and make an ambitious project - the Offf titles. But the following titles do not include credits of artists from the festival. They serve as a reminder of designers who are no longer with us, but each of whom has left their influence in different design fields. artistry designed long go, we think, forms the base for the design of today and weaves the a thread through tomorrow. The main character of our video-story is a spinner, ancient Slavic goddess Makoš who rules over destiny of gods and men. Connected with fertility, reproduction and weaving, she equals to the Greek goddesses of fate Moirai, who spun the thread of life; and Norse Norns. This archetype can be found in the epos of every culture. She spins her own hair. As hair is the symbol of life, of strength, of sexual and creative energy. The symbol belongs to the goddess of fertility, who also represents Mother Earth that inspired cultural and agricultural ethics."

This is a BHSAD project, by one assigned student group, with additional help and consultation. new.britishdesign.ru/?lang=eng

http://vimeo.com/37118375

Credits: Concept: Anastasiya Vasukhina, Yana Mironova, Tim Raiter Photography: Yana Mironova, Tim Raiter, Pavel Anisimov Post-production: Yana Mironova, Tim Raiter Model: Natalya Shevchenko Costume: Rotobor.com Location: Natalya Fedorova Linguistics: Stacey Wilenkin

Tutors: Dmitry Karpov Anton Yarusov

Supervisors: Stepan Burlakov (freeger.com) Arseny Vesnin (designcollector.net) Oleg Sharabanov

Music: Nine Inch Nails "Ghost 35"

See also "Alchemy OFFF 2012" and first DCN+BSHAD Students Challenge