Smart Billboards by Ogilvy France

While Russians (Voskhod) gained 4 Golden Lions in Cannes for their social anti-advertisement of road potholes, guys from Ogilvy France did smart billboards that enhance the urban environment. The intriguing billboards incorporate flat design in a 3-Dimensional capacity, building benches, awnings and helpful ramps to make the urban landscape a little bit “smarter.” By rethinking this simple medium, their message links the tech giant with innovation, intelligence and ingenuity in the physical world—a major feat of creative strategy.

http://vimeo.com/67570047