S7 Airlines: I Am You
S7 Airlines did it again. You may remember their award-winning collaboration with OK GO, and beautiful video campaigns "I want to go, where.." and "The Best Planet" but their latest "I Am You" smashed them all. Glitch, vaporwave, selfie and unlimited access to planet Earth - that what director Salomon Ligthelm put on an editing deck, mixed and twisted together with Russian agency Stereotactic
With a decidedly eclectic visual approach, we wanted to convey two worlds, one experienced through the limited lens of other people's digital experiences - creating a distorted and ultimately 'unrealistic' depiction of the world, and the other was an invitation to go and experience the world and its unique cultures and subcultures yourself - be it the Wushu Martial Art Kids of Shaloan, the Drifters of Saudi Arabia, the Bosozoku of Japan, the Shamans of Altai or the eccentric characters of a 'Burning Man' type arts festival.
Client: S7 Airlines
Agency: Stereotactic
CD: Gatis Murnieks
Creative Group Head: Gabriel Mihailescu
Senior Copywriter: Iulia Soare
Agency EP: Pavel Karykhalin
Agency EP: Sergey Yahontov
Account director: Anna Zemskova
Senior Producer: Anna Tafrova
ProdCo: Stink London
VFX: Blacksmith
Music: Human
Temp Sound Design: Jamie Foord + Salomon Ligthelm
Service Production: Radioaktiv and Passion Pictures
Executive Producer: Blake Powell
Line Producer: Annabel Ridley
Production Coordinator: Lucy Banks
Production Manager: Andrew Lavene
DP: Stuart Winecoff
Director: Salomon Ligthelm
VFX Supervisor: Iwan Swartz
Colorist: Tom Poole at Company 3
Color Producer: Clare Movshon
1st AD: Tirso Rueda
“With a decidedly eclectic visual approach, we wanted to convey two worlds, one experienced through the limited lens of other people’s digital experiences - creating a distorted and ultimately ‘unrealistic’ depiction of the world, and the other was an invitation to go and experience the world and its unique cultures and subcultures yourself - be it the Wushu Martial Art Kids of Shaolin, the Drifters of Saudi Arabia, the Bosozoku of Japan, the Shamans of Altai or the eccentric characters of a ‘Burning Man’ type arts festival.”