S7 Airlines: I Am You
S7 Airlines did it again. You may remember their award-winning collaboration with OK GO, and beautiful video campaigns "I want to go, where.." and "The Best Planet" but their latest "I Am You" smashed them all. Glitch, vaporwave, selfie and unlimited access to planet Earth - that what director Salomon Ligthelm put on an editing deck, mixed and twisted together with Russian agency Stereotactic
“With a decidedly eclectic visual approach, we wanted to convey two worlds, one experienced through the limited lens of other people’s digital experiences - creating a distorted and ultimately ‘unrealistic’ depiction of the world, and the other was an invitation to go and experience the world and its unique cultures and subcultures yourself - be it the Wushu Martial Art Kids of Shaolin, the Drifters of Saudi Arabia, the Bosozoku of Japan, the Shamans of Altai or the eccentric characters of a ‘Burning Man’ type arts festival.”