PSYOP for Emerald Paint Collection

Moved by color and motion, Psyop and McKinney bring consumers along an epic journey of exploration through bold and beautiful shades from Sherwin Williams’ Emerald Paint Collection. The team looked to fine art for inspiration, drawing from Mark Rothko and Georgia O’Keeffe as inspirations. “What’s important about looking toward these artists in our process is that their art brings to the table another era, another way of thinking about and creating great graphic design,” director Lauren Indovina explains. Thinking differently is just what they did.