Muscle Music

in ,

New internet hit was born a week ago by Wieden+Kennedy. To promote the new Old Spice scent Danger Zone, Old Spice Muscleman Terry Crews does what no man has ever done before—play a drum set using nothing but his flexing muscles. In addition to watching his historically important muscle-powered performance, users also have the ability to use their keyboards and make a personal sound record.

http://vimeo.com/47875656