More4 identity by Man vs Machine

After winning a competitive pitch, Channel 4 commissioned ManvsMachine to create a new brand identity and on-air look for More4. The package aligns with a re-focussed range of content on the channel.

Concept, design & direction: ManvsMachine "The re-brand is centred round a bold, flexible logo that morphs through a series of flips, folds and reveals. The colour palette reflects the vibrant nature of interiors, food culture, fashion and other contemporary lifestyle programming."

Installation design: Jason Bruges Studio "Channel 4 in-house creative agency, 4Creative and ManvsMachine commissioned Jason Bruges Studio as Production Designers for the new More 4 live-action idents for the channel. The studio created the production design, build and installation across 4 different locations including 2 outdoor and 2 indoor sites. With just 4 weeks from commissioning to installation the studio drafted in production help from Middlesex University. All of the production was completed in the studio’s workshop in Old Street, London."