Le Turtle Restaurant NYC Branding

Le Turtle's branding  Created by Leta Sobierajski and Wade Jeffree, is full of symbols and metaphors, from black lobster to the latex gloves. The interior uses raw materials, such as wood, concrete or marble, while neon lights or velvet curtains add a touch of extravagance. Inspired by new wave and visual occult, the restaurant color codes are pink and black that set the idea for the branding