Diesel POSTroma

"To celebrate the opening of Diesel’s flagship store in Rome, POSTmatter magazine collaborated with Berlin based artist digital artist Andreas Nicholas Fischer to create an abstract digital organism that envelops its audience as they enter the store."

"POSTroma is an installation that draws from topographical data taken from maps of Rome. This data creates the starting point from which Fischer’s impressionistic forms can grow, the installations growth and movements are based upon the use of #rome and #roma online. Each time the hashtag ‘#POSTroma’ is used on Twitter, a unique response will be tweeted back to each individual user. A specially programmed algorithm created by Fischer will generate a haiku poem and a striking screenshot of the in-store visual mutation at that moment, both of which will be delivered directly to the Twitter account of the original user." via Protein

http://vimeo.com/108478720