"The art of designing a museum is one filled with expectation and promise: a unique challenge for designers. It’s been a rare opportunity for the talents of Fernando Gutiérrez, Morag Myerscough, Cartlidge Levene, OK-RM and Hato to define the character and personality of this new incarnation of the Design Museum in South Kensington."

"The identity for the Design Museum is crisp, clean and acts as the nervous system of the museum. The job was given to Fernando Gutiérrez and his London-based studio of the same name, which has an international client list and a talent for creating identities, exhibitions and signage." Text by Rebecca Fulleylove via It's Nice That