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FITC 2016 Amsterdam Creative

March 16, 2016 by Arseny Vesnin
vox-fitc2016

The inspiration for this project came from a book from author David Bayles called Art and Fear: Observations on the Perils (and Rewards) of Artmaking. I've often struggled with being a designer trying to make art. The concept of this project was to visualize common emotions creators share. From the highs and lows to delusions of grandeur, I wanted to see it all. That concept led to an attempted story of a young artist commissioned to create her most ambitious work yet. We follow her thru an exploration of self, along with the many phases one obsesses over while creating. I fed off the emotions I was experiencing making these titles; emotions such as curiosity, excitement, anxiety, passion, fear, helplessness and sacrifice. In the end it's these devices that became the foundation for each deliverable.

http://peiterhergert.com/FITC

March 16, 2016 /Arseny Vesnin
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