Our dear friend and valuable collaborator Sara Blake (@hellozso) launched ZSO-NYC, a store branch of personal portfolio HelloZSO.

"I'm very excited to finally announce the launch of ZSO-NYC. This project has been over a year in the making, from initial illustrations, to sampling silks, to the photoshoot, to creating custom packaging and the printed lookbook. The launch of the Tantrum Scarf is what I hope to be the first of many more projects and products. The first edition was created in a very limited run of only 50 and comes with a printed booklet and signed certificate with your edition number. All photography was shot by my dear friend John Christenson, and I served as the reluctant model. This project has been such a wonderful experience. I hope you all enjoy and perhaps even pick up your own scarf", - says Sara