Ora-Ïto Mutation Exhibition

Later last year world-famous enfant terrible of design Ora-Ïto presented Evo-Mobil for Citroen. And this month in Milan he revealed a second concept of a mobility - "UFO" - a juxtaposed piece of contemporary art and futuristic mobile vehicle.

On the edge of the hy­poth­e­­sis and con­tem­po­rary art, Ora-Ïto pre­sents hy­brid ob­­jects as­­so­­ci­at­ed to the re­search and in­­no­­va­­tion de­­part­­ment of the dy­­nas­tic Cit­roën. Bap­­tized «Evo­­mo­­bil» and “U­­FO” th­ese two monu­­men­­tal sculp­­tures are the cross­ing of Cit­roën’s Icons and a re­flec­­tion from the past to the fu­­ture. Based on the pro­cess of the evo­lu­­tion, the vi­­son of Ora-Ito com­bine his­­toric and so­­ci­o­log­i­­cal tes­ti­­mony by put­t­ing aside estab­lished codes. The icon­o­­clas­tic artist was not dream­ing about another con­­cept car but a ge­net­ic tran­s­­for­­ma­­tion to spread an uni­ver­sal mes­sage to the car in­­­dus­try through his ar­tis­tic vi­­sion and new di­rec­­tions nev­er in­­vesti­­gat­ed be­­fore