I LOVE UGLY's Studio

Highsnobiety Magazine visited menswear label studio I LOVE UGLY in terms of their Highsnobiety Visits. We are pretty jealous of them having the experience to meet people of the label and take awesome photos of their space. "Based in Mount Eden, New Zealand, the primarily black space has been home to ILU for three and a half years and perfectly reflects the feel and style of the brand – the black walls are also present throughout all their flagship stores. Originally the building was used as a shared creative space, housing several different artists and other creative agencies. To encourage collaboration, the workspace is fairly open in an effort to promote the sharing of ideas. However, the design and marketing departments are segregated from the rest of the business, and every month or two they switch everything around to promote fresh thinking."