Russian Half&Half returns with a new design collaboration after the successful project “Half&Gzhel” both aimed to restore the interest in Russian traditional decorative arts.

Art Director: Gina Onegina
Photographer: Dasha Kuznetsova
Style, set-design: Natasha Istomina
Makeup: Nadia Mastrukova

Hairstyles: Maxett
Assistant: Nastya Shengelia
Actors / models: Lesha Kochergin, Misha Guray, Dmitry Semenov, Kostya Stepanov

Designed by Anna Kulachek and manufactured at Khokhlomskaya Rospis factory, Half&Hohloma tells a different story of the most famous and oversaturated pattern-painting Khokhloma, traditionally made on a sound lacquered wooden objects using gold plating and other techniques.

HALF&Hohloma plates are made of pressed wood flakes - an eco-friendly and deformation resistant material. After polishing the plates are then primed with oil varnish, then coated with aluminium powder, making them silvery.

Then follows the painting process by the hands of experienced master craftsmen. After drying the plates are coated with a few layers of lacquer and this is how silver turns into khokhloma gold.