Moscow-based Suprematika agency (lead by Vova Lifanov) created a concept rebranding for leading bakery of Saint Petersburg - @BUSHE.Bakery. The message of campaign - a word play “Eat Real - There is Now” which has same meaning in Russian “Есть Настоящее” was wrapped in the visual flow of food forms and urban patterns, found only in StPete. This work has recently won “Graphite Pencil” at D&AD 2019 - the 20th pencil ever awarded for Russia (@D_and_AD).