"Our focus is not on scores, results or rankings, instead it is on something that we find ultimately more rewarding and valuable, that is, the people themselves. In the noise and maze generated by the mediatisation of sports, the creativity and passion of sportsmen and sportswomen are often drowned out. As such, our goal is to emphasise and re-focus attention on the people who contribute, inspire and are inspired by ‘passion’ - the quintessential quality of sports." Visit them on http://painandgain.co/